The Winning Brands of Super Bowl XLVIII


Let’s talk about last night from a numbers perspective. Not from the standpoint of the final score, but from the impact of the game. From that perspective, the game gets much more interesting: There were 24.9 million tweets around the Super Bowl during the broadcast. The Super Bowl broadcast recorded a 47.6 household rating and […]

Predictions for Super Bowl Sunday

Super Bowl 2014

The big day is finally upon us. Everything comes down to Sunday, and all the players involved know it. All the sweat, the late nights, and the weeks of hard work will be played out in one momentous night…of brand marketing. Obviously, we are not talking about the game being played at MetLife stadium. We’re […]

The Social Media Playbook: Three Brands That Won During the Big Game

There is no “time out” in the world of social media. Brands can follow the best-laid plans between 9 a.m. and 5 p.m., but an event at 8:37 p.m. could change the game in unforeseen ways. That is exactly what happened during last night’s Super Bowl game between the San Francisco and the new world […]

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