Three Lessons for Back to School Campaigns

When you logged onto Facebook today, chances are your news feed resembled a JCPenney Back-to-School ad: your friends’ kids modeling fresh outfits, sporting backpacks, and flaunting – or forcing – smiles. Back-to-school may be all the hype for consumers right now, but marketers, particularly those in the retail and CPG industries, have been planning for […]

LinkedIn Axing Answers

LinkedIn announced today that it is retiring LinkedIn Answers, a feature that enabled users to ask questions and provide answers in a variety of topic areas. We frequently monitored and participated in the Q&A discussions.  We also regularly passed along relevant opportunities to our clients.  We felt the feature provided real value for professionals seeking […]

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