Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial […]

The Strategy of PR Monitoring: Top Ten Tips

Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to […]

SEO: 4 Tips to Improve Your Website

Search Engine Optimization (SEO) infographic

Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent? There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about […]

More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram

Instagram More Than a Pretty Picture

By Elisabeth Wraase & Elynsey Price It’s no secret that our society is becoming increasingly visual with each passing day. With this in mind, it’s also no surprise to PR practitioners that Instagram now serves as one of the most engaging social media platforms. According to a recent report, Instagram has an engagement rate of […]

Periscope Up! Six Tips and Tricks to Master Periscope

Periscope logo

By Jeff Urbanchuk & Elisabeth Wraase Just ten days after Twitter initially launched Periscope in March, one million users had signed up for the livestreaming app. Five months after its introduction, the app is already producing stars who are gaining popularity, influence and momentum by broadcasting moments in their lives to an audience eager for content. Now, with […]

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