Dress-Gate—the Best Accidental PR Campaign

Last week the internet broke, and surprisingly enough it was for a reason other than an inappropriate magazine spread featuring Kim Kardashian’s derriere. Instead, it was broken by an evening dress. It all began when a Scottish woman unassumingly posted a picture of a dress on Tumblr asking followers to help her decide the dress’ […]

The #IceBucketChallenge: Four PR Ingredients to this Viral Campaign

When Pete Frates, my family friend and the original organizer of the Ice Bucket Challenge, was diagnosed with ALS in 2012, he told his family: “This is an opportunity for us to make a difference.”  Pete was only 27-years-old then, and diagnosed with a terminal disease, he called it “an opportunity.” Today Pete can no […]

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