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The Strategy Room

Walking & Talking Your Brand, Two Congressmen Facebook Live a Road Trip, and More

By: Ashley Durkin-Rixey

Lunch Break March 21

Quick PR Reads You Can Tackle Between Bites

Happy Tuesday, Lunch Breakers! Stanton Communications just relaunched our monthly newsletter, INK, rounding up the best of The Strategy Room and Stanton news every month. You can subscribe here.

What’s on deck for lunch today? Two Congressmen may have revived Facebook Live as an outreach tool, a handy, animal-filled guide to the ideal length for social content, and a brief history of how St. Patrick’s Day became a marketing juggernaut.

Thinx Struggles to Bring Its Feminist Marketing Values to the Workplace

Last week, Racked reported the founder and former CEO of Thinx, Miki Agrawal, didn’t live the values of equal opportunity, pay and access to healthcare one would expect from the face of a boldly feminist brand. Communicators take note, company values go deeper than marketing or an executive’s positioning into internal communications. Your most important audience may be your colleagues.

Lions and Tigers and 60 Characters or Less, Oh My!

The tortoise may eventually out-pace the hare, but how would they write content for their social feeds? Buffer Blog and SumAll created an infographic, “The Internet is a Zoo,” representing the ideal content length for different social networks as animals. My favorite is the blog post, clocking in at baboon speed of 1600 words. If I’ve learned anything from The Simpsons over the years is that “a thousand monkeys on a thousand type writers will soon produce the greatest novel known to mankind”.

On the Road Again, Live on Facebook

Facebook Live is still new enough to communicators that applications are more miss than hit. However, some bad weather inspired two Congressmen from Texas to take a bipartisan roundtrip from their home districts to Washington, D.C., and stream the entire trip via Facebook Live. According to the New York Times, Representatives Bento O’Rourke (D) and Will Hurd (R) saw the roadtrip as a novel way to show bipartisanship and discuss issues facing their constituents. The gamble paid off as the live stream went viral and engaged Americans far and wide.

How Did We Go from a Guy Banishing Snakes to Green Beer?

My Irish grandfather came to America in 1916, working his way through factories and odd jobs to achieve a better life. So naturally, Pop dismissed St. Patrick’s Day as “a marketing gimmick” and not a true celebration of the Irish. Was Pop right? A bit, per Hubspot’s history of St. Patrick’s Day Marketing.




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