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The Strategy Room

Re-thinking the Press Release, The FBI’s Router Request, KFC’s UK Comeback And More

By: Adam Yosim

Copy of Lunch Break 170801 (1)

QUICK PR READS YOU CAN TACKLE BETWEEN BITES 

Happy Tuesday, Lunch Breakers. Here at Stanton, we’re enjoying some Memorial Day leftovers while rocking out to BTS, the South Korean boy band that became the first K-pop group to have an album debut at No. 1 on the U.S. Billboard Top 200.

In today’s Lunch Break, we cover press release insights from reporters, an urgent request from the FBI, the UK return of KFC’s mascot, and Instagram’s new mute button.

Rethink Your Press Release

You might want to bolster your personal relationships with journalists, following Muck Rack’s annual journalist survey which found that more than half of reporters in the U.S. don’t rely on press releases at all and only 3 percent of journalists across the world heavily rely on them. Looking to re-think your press release strategy? Nearly half of the reporters said they would be more likely to pay attention to a press release if it contained an infographic, while 13 percent of journalists said adding video to a release would make it more appealing.

Reset Your Router

However, there’s at least one agency the press release is still working for: The FBI has an urgent warning for small businesses and households: reboot your router. The notice over Memorial Day weekend comes on the heels of a report that 500,000 routers in 54 countries could be infected with malware linked to a Russian hacking group. The malware, known as VPNFilter, targets small office and home routers and can interrupt internet access, steal user information and even disable the routers.

KFC’s Colonel UK Comeback

Across the pond, KFC is bringing back it’s iconic symbol—Colonel Sanders—to UK commercials for the first time in four decades. The new ad campaign follows a brief disruption earlier this year when the fast food chain switched chicken suppliers that led to a chicken shortage, forcing hundreds of restaurants to temporarily close.

Instagram’s Mute Button

Great news for everyone who has that friend who overshares on Instagram. The popular photo-sharing social media platform recently announced that it released a mute button, allowing users to hide certain posts and photos from their feed without the need to unfollow anyone. Similar features already exist on Facebook and Twitter. Instagram will roll out the new feature during the next few weeks.




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