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The Strategy Room

Month: October 2013

Mobile Apps for Creating Web Videos

In the past six years, there has been an 800% increase in online video consumption. By 2015, 18-34 year olds will be responsible for 90% of online video views. The data paint a clear picture: online video is and will increasingly be among the most important tools for communications going into the future, particularly for […]

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Insights from Top Editors on What they Want

The PR industry is enamored with social media as a means of communicating with key audiences and connecting with customers. Rightfully so, as it’s proven to be a successful way of connecting with key audiences and customers. Also interesting to note, more than 78 percent of consumers say that company-sponsored social media posts influence their purchases. […]

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Tips for a Smooth Rebrand

Here in D.C., the Redskins are in crisis as they consider the recent negative associations of the team name and what to do about it. But a rebrand doesn’t have to be rocky. Do it right, and it can reinvigorate a company’s image and build positive momentum with your target audience. Here are four tips […]

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Tips for Becoming Your Own Editor and Cutting the Fluff

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” Wise words from the revered writings of Dr. Seuss, and also relevant to journalists, bloggers, Twitterati and public relations professionals alike. As communicators, our job is to tell a story, paint a picture and sell an […]

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