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The Strategy Room

Month: June 2015

Key Insights from New York’s #CEWeek

Joe Coutrino CEWeek

This past Monday, I attended CE Week, the largest consumer technology show in New York. Celebrating its 9th year in Manhattan, the weeklong event offered over 3,000 attendees a first look at the trends and cutting-edge technology for the upcoming back-to-school and holiday seasons. CE Week’s diverse audience consists of influential press, retailers, manufacturers, analysts, […]

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Fresh Perspectives, Seasoned Veterans: Better Together

In my last post, we featured our passionate, dedicated PR pros under 30. Now, we’re talking to two members of the Stanton Communications team who have very different perspectives based on their experience in the industry. Managing Director, Lori Russo was chosen for PR Week’s inaugural “40 Under 40” in 2007. Lori has over 15 […]

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Big Achievements, Bright Futures: Giving Their Best Before 30

Stanton 30 under 30

PRWeek recently announced its list of “30 Under 30,” representing talented, confident and young professionals in the industry, the future leaders of PR. All 30 overwhelmingly agree that public relations is an exciting industry in which to work. It certainly shows; each was chosen for the list because they already achieved great things or show incredible […]

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DIY guide: How to create amazing visual content

DYI Visual Content

If you aren’t creating visual content for your brand, you should be. In 2014, PR Newswire found that press releases sent in 2013 that included multimedia—logos, photos, infographics, video, microsite—increased visibility up to 5,092% over traditional text releases. Amazing, right?   What I found even more shocking was that 86% of press releases DID NOT include […]

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