New Year, New Strategy: How to Revamp Your PR Strategy in the New Year 

To public relations (PR) pros like us, the start of a new year means strategic planning for the year ahead. Rather than simply rewriting or reworking a strategy from the past year, a true expert knows the importance of revamping and re-strategizing to ensure continued growth for the client. According to the Public Relations Society […]

The Role of Thought Leadership as PR Evolves  

By Lori Russo, President, Stanton Communications In the flood of “What’s New” and “What’s Next in 2023” articles, professionals in the field of public relations can find ample inspiration for the communication programs they will lead this year. Among the emerging trends are increased reliability on owned content, more aggressive expansion of outreach beyond traditional […]

How To Prepare for a Subject Matter Expert (SME) Interview 

When pitching story ideas to the media, your outreach should reference an expert who can provide greater insight into the topic. This “subject matter expert,” typically has specialized knowledge in a unique field or area of expertise. Reporters want to feel confident that you can provide accurate and timely information on the topic you are pitching. […]

New Website, Same Mission: Inform, Influence, and Inspire 

The Firm Owners Reflect on Stanton’s Evolution Over 34 Years  Stanton Communications is preparing to enter what will be our 34th year. While we have changed a great deal since our founding in 1989, there are fundamental ideas that remain. As we continue to evolve, we are still committed to our core mission: We exist […]

PR Trends to Watch for 2022

As we look ahead to 2022, we have big ideas about what the new year will hold for public relations! With these crystal ball predictions, our team shares what we expect to see in the year ahead. We all share a passion for PR, but each brings our own unique flare to our work – […]

Stanton Communications Expands Ownership Structure

– Key Executives Gain Equity in Move to Solidify Long-Term Leadership Roles –  Washington, D.C. (January 26, 2022) — Stanton Communications, Inc., an international public relations firm headquartered in Washington, D.C., today announced that it reconstituted its ownership structure to include key executives and move away from sole ownership by the founder, Peter Stanton. Lori […]

An Elite Legacy Continues: Stanton Featured on PRNEWS Elite 100 List for Second Consecutive Year

This past year of remote work and pandemic constraints has been, for everyone, a time of reflection, resilience, and recovery. It was a time when the world was tested. It was a time for self-assessment. For many, it was a time when a focus on excellence provided a sense of purpose and positivity despite the overarching atmosphere of gloom.  Stanton used the last year to redouble our commitment to client service excellence, but also to undertake consideration of company […]

Wishing You Happy Holidays from the Stanton Team

This holiday season, we are grateful to have you as part of our extended family and for helping make 2019 a year to remember. We wish you a holiday filled with light, love and laughter. All our best wishes from the Stanton Communications Team

Celebrate International Cat Day with Stanton

Happy International Cat Day! At Stanton, we are cat (and dog) people, and like other pet owners, we seize every opportunity to show off our furry friends. International Cat Day is celebrated all over the world on August 8 to recognize our feline companions, but you don’t need to be a cat owner to participate. […]