New Year, New Strategy: How to Revamp Your PR Strategy in the New Year 

To public relations (PR) pros like us, the start of a new year means strategic planning for the year ahead. Rather than simply rewriting or reworking a strategy from the past year, a true expert knows the importance of revamping and re-strategizing to ensure continued growth for the client. According to the Public Relations Society […]

The Role of Thought Leadership as PR Evolves  

By Lori Russo, President, Stanton Communications In the flood of “What’s New” and “What’s Next in 2023” articles, professionals in the field of public relations can find ample inspiration for the communication programs they will lead this year. Among the emerging trends are increased reliability on owned content, more aggressive expansion of outreach beyond traditional […]

How To Prepare for a Subject Matter Expert (SME) Interview 

When pitching story ideas to the media, your outreach should reference an expert who can provide greater insight into the topic. This “subject matter expert,” typically has specialized knowledge in a unique field or area of expertise. Reporters want to feel confident that you can provide accurate and timely information on the topic you are pitching. […]

New Website, Same Mission: Inform, Influence, and Inspire 

The Firm Owners Reflect on Stanton’s Evolution Over 34 Years  Stanton Communications is preparing to enter what will be our 34th year. While we have changed a great deal since our founding in 1989, there are fundamental ideas that remain. As we continue to evolve, we are still committed to our core mission: We exist […]

Digital PR Skills Lessons: How to Curate a Solid Target Audience List

Depending on the client, digital public relations can be essential. Social media plays a vital role when working with a brand or company that wants to either build its platform or maintain what they have already started. While at George Washington University, one of my favorite classes was Digital PR Skills, lectured by Professor Alex Dickerson.  […]

Adapting to Changing Times: How to Update an Agency’s Culture

pr agency updating your culture

As times change and workplace needs evolve, our CEO Peter Stanton shares his insights with O’Dwyer’s PR News on what agency leaders should consider when reassessing their company’s culture. An agency that examines its culture through a collaborative process gains the opportunity for growth and renewed engagement from its team.   Peter states:  “The culture conversation […]

PR Trends to Watch for 2022

As we look ahead to 2022, we have big ideas about what the new year will hold for public relations! With these crystal ball predictions, our team shares what we expect to see in the year ahead. We all share a passion for PR, but each brings our own unique flare to our work – […]

Stanton Communications Expands Ownership Structure

– Key Executives Gain Equity in Move to Solidify Long-Term Leadership Roles –  Washington, D.C. (January 26, 2022) — Stanton Communications, Inc., an international public relations firm headquartered in Washington, D.C., today announced that it reconstituted its ownership structure to include key executives and move away from sole ownership by the founder, Peter Stanton. Lori […]

Meet Elisabeth Bellevue: Self-Care for the PR Professional

“Solitude is where I place my chaos to rest and awaken my inner peace.” ― Nikki Rowe At an early age, I was immersed in many different hobbies and activities that have shaped me to be the young woman I am today. From being a dancer to playing tennis, writing poetry, and dabbling in photography, […]