Get Your Content Noticed with Effective Digital Strategy
An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf […]
Words matter. Choose them carefully.
This statement should be hung from the wall of every PR and public affairs professional as a simple reminder that the words you use to describe, define or deride something are long lasting and can have unintended consequences. Sounds like commonsense, right? Tell that to Ted Cruz. Cruz’s use of the term “NY values” on […]
The Recipe for a Comprehensive Media Plan
As an account executive, my days are typically filled with tactical projects, from conducting media outreach and writing editorial, to developing social marketing content or researching clients’ competitive landscape. However, I recently had the opportunity to undertake a more strategic task that turned out to be one of my most fulfilling projects to date: to […]
Two Reasons Trump and Sanders Are Masters of Political Communication
The presidential primary campaign is one of the most thrilling and interesting seasons, particularly for public affairs communicators. But this year has been an exception. It’s not just thrilling, but utterly mind blowing. Who could have predicted that a billionaire businessman with a populist slant and affinity for inflammatory rhetoric would become the Republican front-runner? […]
Virtual Reality and Marketing: The Wave of Today
By: Cara Greene, Ashley Durkin-Rixey and Joseph Contrino Virtual reality is a technological promise that has seen multiple fits and starts over the last 20 years. However, in the last 18 months we appear closer than ever to making good on that promise. Advancements in everything from smartphones to graphics processors in PCs and video […]
Twitter Gives the Gift of a GIF Button
Two weeks ago, Twitter announced it was rolling out a GIF button specifically designed for its users. For all of us obsessed with social media, this was the greatest news that could have popped into our newsfeed. The GIF button sounds great, but what does it mean for us PR people? The first step is […]
Step into the Matrix
Managing the constant barrage of news, social media updates and other content is a popular topic these days. But what if your job not only is to consume a lot of information about an organization, industry or issue, but to derive smart ideas, strategies and plans from that information? I found myself in this position […]
Corporate Human Rights Issues Expand Beyond Developing Countries
A relatively obscure labor rights advocate named Charlie Kernaghan delivered testimony to Congress in 1996 that led to one of the biggest PR crises of the U.S. apparel and footwear industry—the revelation of inhumane working conditions, including child labor, in factories producing goods for major American brands. Kernaghan’s organization, then known as the National Labor […]
How to Make Your Website More Accessible
The best designers and developers are concerned not only with a website’s layout and functionality, but also its accessibility. If a website is not accessible, people with a physical disability, such as impaired vision or hearing, can have difficulty navigating the site. Making a website accessible is not only the right thing to do, but also makes good business sense. […]
The Show Within the Show at CES
Every year, hundreds of thousands of industry affiliates and innovators flock to Las Vegas to experience the spectacle that is the largest showcase of technology in the world — CES®. For the vast majority of attendees and techies monitoring press coverage at home, the show is all about the next big thing set to revolutionize […]
