The Best (Un)Believable Marketing on April Fools’ Day
Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax. […]
Four Tips for a Better Website
It’s no longer enough to just have a website. In order to remain competitive, earn credibility with your audience, and position your offerings in the best light, it is increasingly important to apply the latest techniques and make the most of your online presence. As we work to redesign our company website and blog, we’ve […]
Tired of Potholes? Here is the Strategy to Fix Your (and Every Other) Road
With winter’s end our annual spring tradition is upon us: I’m talking about pothole-palooza Each year drivers, mass transit riders, and pedestrians are rattled, bounced around and inconvenienced by the seemingly larger number of potholes being formed in our aging roadways. This annual tradition is joined by a chorus of voices asking, “Where do my taxes […]
Dress-Gate—the Best Accidental PR Campaign
Last week the internet broke, and surprisingly enough it was for a reason other than an inappropriate magazine spread featuring Kim Kardashian’s derriere. Instead, it was broken by an evening dress. It all began when a Scottish woman unassumingly posted a picture of a dress on Tumblr asking followers to help her decide the dress’ […]
Spring Cleaning for PR Professionals
Spring is just a couple of weeks away, and after the winter we’ve had in our Washington D.C., New York and Baltimore offices, with single-digit temperatures and terrifying snow squalls, it’s time for some sunshine and easier living. And that starts with spring cleaning, but not the kind our grandparents did. Modern life is too […]
Our Valentine’s Vows to Journalists
This week, HB Agency announced its team will be showing journalists the love on Valentine’s Day with a #NoPitchDay. The goal? Give reporters a break from the incessant emails and phone calls. But the truth is, if PR professionals are doing our jobs the right way, a #NoPitchDay wouldn’t be a gift to journalists. If […]
A Closer Look at a Congressional Confessional
It’s not every day you get a confessional from a Member of Congress on the sorry state of American government. That’s why I was surprised to read “Confessions of a Congressman” on Vox this week. Honestly, nothing in the confessional really shocked me. After spending a decade on the Hill in the personal offices of […]
4 PR Touchdowns in Super Bowl History
It’s that time of the year again. This Sunday, Super Bowl XLIX will dominate TV screens across America. Not only is this a holy day for most sports fans, but perhaps even more important for companies and brands. Everyone strives to take advantage of the Super Bowl and its broadcast medium to showcase their products […]
Tangible Changes to Make in 2015 to Better Your Work Life
With 2015 in full swing, the pressure to make New Year’s resolutions and stick to them is on. While you don’t need to wait until January to make a change, this month is a good time to reflect on the past year and set your intentions for the months to come. Whether you plan to […]
Four on Friday: How to Maximize Mobile Video
It goes without saying that video is essential for communicators and marketers in the 21st century. There has been a surge in the use of online video, and by the end of next year, 18-34-year-olds will be responsible for 90% of online video views. The proliferation of mobile devices with high-quality cameras and increased access […]
