Key Insights from New York’s #CEWeek
This past Monday, I attended CE Week, the largest consumer technology show in New York. Celebrating its 9th year in Manhattan, the weeklong event offered over 3,000 attendees a first look at the trends and cutting-edge technology for the upcoming back-to-school and holiday seasons. CE Week’s diverse audience consists of influential press, retailers, manufacturers, analysts, […]
Fresh Perspectives, Seasoned Veterans: Better Together
In my last post, we featured our passionate, dedicated PR pros under 30. Now, we’re talking to two members of the Stanton Communications team who have very different perspectives based on their experience in the industry. Managing Director, Lori Russo was chosen for PR Week’s inaugural “40 Under 40” in 2007. Lori has over 15 […]
Big Achievements, Bright Futures: Giving Their Best Before 30
PRWeek recently announced its list of “30 Under 30,” representing talented, confident and young professionals in the industry, the future leaders of PR. All 30 overwhelmingly agree that public relations is an exciting industry in which to work. It certainly shows; each was chosen for the list because they already achieved great things or show incredible […]
DIY guide: How to create amazing visual content
If you aren’t creating visual content for your brand, you should be. In 2014, PR Newswire found that press releases sent in 2013 that included multimedia—logos, photos, infographics, video, microsite—increased visibility up to 5,092% over traditional text releases. Amazing, right? What I found even more shocking was that 86% of press releases DID NOT include […]
School’s Out, Agency’s In
As graduation season comes to an end, June opens its doors to welcome new professionals into the workforce. Fortunately, job prospects look more promising in 2015 than years past. For those college grads eyeing a career in the public relations field, it is critical to take a step back and consider the type of work […]
Media’s Narrative on Amtrak Misses the Bigger Picture
It is well known that our roads, bridges ports and railways are becoming increasingly antiquated and structurally unsound. The American Society of Civil Engineers’ 2013 report card gave America’s infrastructure a D+, noting it would take an investment of $3.6 trillion by 2020 to make things right. The fact that national news outlets devote so […]
Leading Companies Take Bold Stances on Wage Debate. Will it Pay Off?
One of today’s big stories was a glowing jobs report showing the U.S. economy added 223,000 jobs in April, bringing the unemployment rate down to 5.4 percent, a seven year low. This is welcome news to everyone, especially after the previous month’s report, which suggested the country might be losing some of the gains of […]
What I Learned from Implementing the Barcelona Principles
For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries. […]
The Evolving Internet: What PR Pros Need to Know
Did you hear the news? We’ve reached the end of the Internet. Well, to be fair, we’ve reached the end of the old experimental Internet, which just so happens to be the same one that spawned not only enough AOL Online CD-ROMs to circle the Earth, but Amazon, Facebook, and nearly every other innovation in […]
A Song of Ice and Social Media
When Season 5 of “Game of Thrones” premiers this Sunday, many of us will be anticipating how new plot lines will unfold. But as a social and digital media expert, I can’t help but think about the parallels between the most popular social platforms and the hit HBO show’s most compelling characters. And why not? […]
