A Picture Perfect Business Practice
Choosing imagery is a business decision. The right picture is the difference between communication success and failure. Every time you choose an image to accompany published content, it’s a business consideration. In terms of the Web, whether for social media, a web page, or as part of an article, the images you choose certainly matter. […]
Become a Microsoft Office Pro: PowerPoint Ninja
In our last post we discussed how to harness the power of the Jedi and the path to becoming a Word Master. Now it is time to get out your throwing stars and learn the ways of the PowerPoint Ninja. Microsoft PowerPoint—officially launched in 1990 with Windows 3.0—has been helping businesses across the world communicate effectively […]
Become a Microsoft Office Pro: Word Master
This past week we unveiled another exciting addition to the Stanton rebrand—our new letterhead and presentation templates for use in Microsoft Office programs Word and PowerPoint. However, my enthusiasm to share the new templates was soon overshadowed by the troubling question: what if no one knows how to use them? Swashing those fears, I am […]
Lori Russo Named President of Stanton Communications
Today we are pleased to share the news that Lori Russo has been promoted to the position of President of the firm. Lori joined Stanton Communications in 1999 at the entry-level position of account coordinator, progressively assuming increasing responsibility over her 16 year tenure with the firm. Today, she leads the agency’s Washington, D.C. and […]
SEO: 4 Tips to Improve Your Website
Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent? There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about […]
More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram
By Elisabeth Wraase & Elynsey Price It’s no secret that our society is becoming increasingly visual with each passing day. With this in mind, it’s also no surprise to PR practitioners that Instagram now serves as one of the most engaging social media platforms. According to a recent report, Instagram has an engagement rate of […]
Surge of Education News Sites Begs the Question: Is More Better?
For two centuries, until the early 90’s, Encyclopedia Britannica was a prime resource for information and learning. The thick hardback books epitomized what it means to be “offline,” and search engine optimization was limited to alphabetizing words and phrases by syllable. Then everything changed. Computers introduced online-assisted research sites like LexisNexis and the web gifted […]
How I Reconciled My Misperceptions of the PR Profession with Reality
When I was in middle school, MTV introduced a show called “MTV – The City” that followed reality TV star Lauren Conrad as she entered the Los Angeles fashion industry to pursue her passion and dream. The show made a lasting impression on me, particularly one of the supporting characters, Erin Kaplan. Erin was the […]
Quality or Quantity: What Defines a Successful Media Event?
After much planning and coordination, I recently had the opportunity to attend my first on-site media event. This particular event, held in conjunction with a major education technology conference, proved the perfect time to bring our client face-to-face with important media contacts and influencers to educate, exchange ideas and simply get to know one another. […]
Periscope Up! Six Tips and Tricks to Master Periscope
By Jeff Urbanchuk & Elisabeth Wraase Just ten days after Twitter initially launched Periscope in March, one million users had signed up for the livestreaming app. Five months after its introduction, the app is already producing stars who are gaining popularity, influence and momentum by broadcasting moments in their lives to an audience eager for content. Now, with […]
