Responding to a Public Tragedy
The horrific attack that took place in Orlando on Sunday has elicited responses from around the globe expressing support and solidarity with all those affected. As public relations professionals, we understand that reactions showing support in the wake of tragedy are not an opportunity for self promotion. An example of how unseemly that can appear […]
Fraunhofer’s Audio & Multimedia Division Showcases Ground Breaking Innovations in Audio at CES
Smart home technologies, connected everything, smart cars and drones weren’t the only trends that swept the show floor at CES. The latest developments in audio were also a trend that made a statement at this year’s show. Consumers are seeking more from their audio experience at home and on mobile devices. We spoke with Fraunhofer’s […]
#StantonatCES 2016 – Day 1 Kicks Off
The CES show floor officially opened today as hundreds of thousands of attendees gathered to experience the latest innovations in the technology industry. With 3.2 million square feet of the Las Vegas Convention Center entirely booked, we have a lot of ground to cover this week. The exhibition space is broken down into three distinct […]
Reaching New Audiences Through Online Influencers
At a time of year when “traditions” can be found everywhere you turn, why not take an alternative approach to media relations? Given the constantly shifting landscape, PR professionals must understand how to connect beyond traditional media. How? Build relationships with bloggers and online influencers. These journalists in their own right enjoy tremendous followings across […]
Acknowledging #MemorialDay
After a long winter, many are looking forward to the Memorial Day three-day weekend. Today, news reports are focused on traffic, retail sales, beach weather, and kick-offs of the national morning shows’ summer concert series. According to the Hearth, Patio & Barbecue Association, an estimated 57 percent of U.S. consumers plan to have a barbeque […]
4 Tips for a Successful PR Career
The public relations industry is constantly evolving from how we engage with media to how we receive our news. Many of these changes can be attributed to the upheaval in technology over the past decade. Regardless of changes in the industry and whether you are a newcomer or 10+ year veteran, in my four years […]
Showing Value Beyond the Numbers
Creating media coverage reports with online tools such as Google alerts, RSS feeds and subscription clipping services are often go-to methods for tracking media coverage – if you are simply looking to calculate the number of articles a particular announcement or campaign generated. Many would say the intent behind creating media coverage reports is to […]
