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The Strategy Room

Author: Peter V. Stanton

Crisis Engagement Versus Crisis Management

Since the onset of the COVID-19 pandemic, business and management journals have been filled with articles about communication tactics during a crisis. What to say. When to say it. How to muster your team. The advice pours in from every quarter. At the risk of adding to such chatter, one idea may be worthy of […]

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A Statement from Founder & CEO Peter Stanton

“I object to violence because when it appears to do good, the good is only temporary; the evil it does is permanent.” Mahatma Gandhi Evil violence was perpetrated upon George Floyd.  It was appalling.  It was wrong.  And it was also, in its way, a kind of violence against all of the actions and progress […]

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AmCham Germany Convenes Panel to Suggest: Don’t let a Virus Infect Your Reputation

As Covid-19 upends the normal order of corporate communication, businesses and organizations around the world face new challenges in how, when and in what manner to communicate with vital stakeholders.  That challenge and its unique dimensions for companies in Germany and the United States was the focus of a panel discussion convened by the American […]

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A Message from our Founder and CEO, Peter Stanton

The world, at this moment, seems filled with danger.  Wherever we turn, the risk of exposure and illness seem immediately at hand.  So we wash our hands, swab our keyboards, wave, salute and smile from ten feet apart. For those of us at Stanton, the physical distance between us is, in fact, even greater.  We […]

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Communicating Integrity

Professionals in our field often discuss “communicating with integrity.”  The term generally refers to honesty, transparency and a measure of humility.  Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is […]

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Building a Client Care Culture

Building a Client Care Culture

Thanksgiving has just passed, but many agency leaders are still in the process of giving thanks. In an increasingly competitive marketplace, such thanks go largely to clients that have entrusted their firms with meaningful and profitable work. It is surprising, therefore, when we speak to prospective clients who tell us their agency just stopped paying […]

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Mutual Assistance Should Include Communications

Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound […]

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Let’s Talk

Direct Engagement

PR consultants spend a lot of time with their clients working on ways to “deliver the message.” This phrase implies a one-way form of communication. What happens if the audience does not wish to receive the message? Even if the message is received, how do we know if the audience is convinced, inspired or motivated […]

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A Black History Month Remembrance

A Black History Month Remembrance

As Black History Month is upon us, it occurred to me that an important African-American figure in the public relations profession would be worthy of recognition. As I had a small personal experience with this individual, I hope I might be permitted to offer that recognition. Ofield Dukes was a public relations professional in the […]

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Harassment Policies Are Vital, But What About Crisis?

crisis communications harassment policy

With each passing day, new and ever more salacious revelations of sexual harassment come forward.  In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy […]

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