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The Strategy Room

Feature Post

COVID, Communication & the Gift of Incandescent Humanity

No one ever would reflect on the COVID-19 crisis of 2020 and suggest it was a good thing in any way.  The devastation in the U.S. and globally is beyond measure, exceeding a mere tally of infections and death. It quite simply changed the world.  It also changed us.

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Lunch Break: Working from Home, Nonstop Flights to Nowhere, and 2021 Food Trends

Good afternoon, lunch breakers! We’re two weeks away from the election and if you haven’t registered to vote yet, put down your lunch and go do that (before jumping back into our story roundup). This week we’ve got big news on the work-from-home front, 2021 food trends, and flights to nowhere that will save the airline […]

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Election Day or Election Week? Three PR Lessons We Can Learn From the 2020 Election

Election day (or week) is swiftly approaching and with the presidential debates underway we’ve seen how these hopefuls have transitioned their campaign strategies to use both traditional and new methods of campaigning, like small rallies and virtual interviews, during a pandemic. Here are three things PR professionals can learn from this year’s election cycle.   Exposure, […]

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Three Strategies for Fall Content Marketing Success

Believe it or not, there is only one quarter remaining in this chaotic year. While others might be counting down the days until January 1, 2021, as a PR professional, it’s officially crunch time to deliver the best results for your outreach initiatives before the holiday rush begins. Here are a few helpful tips to […]

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What Does It Mean to Speak the Language of Leadership?

Many of us know the difference between a good boss and a bad one. The character traits leaders display and how they interact with employees can determine the atmosphere of your work environment.   Our CEO and founder Peter Stanton was featured in Investor’s Business Daily’s recent article, “Speak the Language of Leadership When It’s Time to Be […]

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Celebrate National Dog Day with the Dogs of Stanton  

Happy National Dog Day! We love our pets at Stanton, (don’t worry our cats got a special shoutout too) so we wanted to share with you the dogs that have stolen our hearts and kept us company throughout this pandemic  Razz Russo  Razz is the latest addition to the Russo family, and she has quickly […]

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Four Takeaways from My First Year in PR

August 12th marked one year since I began my journey at Stanton Communications, a recent college graduate with little experience in public relations. In the year since, I’ve learned more than I could have imagined. The journey ahead, however, is still long, and I have plenty more to experience. For now, here are the four […]

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PESO: Types of Media and How it Fits Into Your Strategy

Media takes several forms, all of which can be important elements of a public relations strategy. Terms like paid, earned, shared, and owned are often associated with media when talking about creating a strategy with optimal reach. While not all aspects need to be a part of every communications plan, it’s important to understand each concept when developing your larger content strategy.  Paid Media   […]

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Declare Independence From These 4 Bad PR Practices

Independence Day will undoubtedly feel different this year. This includes the PR campaigns for companies that would normally try to link their grills, food and other commodities to the holiday. Ahead of July 4th, we’re taking a look at four PR and media relations crutches that plague the industry year-round and draw criticism from our […]

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Back to School, Latest on TikTok, Disney and More…

Happy Wednesday, Lunch Breakers! If you are currently sipping on a piña colada from the comfort of your own living room, you’re not alone – we hope you are enjoying your staycation. For the rest of you Lunch Breakers that are still on the clock, dig into your home office seats with the latest news […]

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