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The Strategy Room

Feature Post

Celebrate National Dog Day with the Dogs of Stanton  

Happy National Dog Day! We love our pets at Stanton, (don’t worry our cats got a special shoutout too) so we wanted to share with you the dogs that have stolen our hearts and kept us company throughout this pandemic  Razz Russo  Razz is the latest addition to the Russo family, and she has quickly […]

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Four Takeaways from My First Year in PR

August 12th marked one year since I began my journey at Stanton Communications, a recent college graduate with little experience in public relations. In the year since, I’ve learned more than I could have imagined. The journey ahead, however, is still long, and I have plenty more to experience. For now, here are the four […]

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PESO: Types of Media and How it Fits Into Your Strategy

Media takes several forms, all of which can be important elements of a public relations strategy. Terms like paid, earned, shared, and owned are often associated with media when talking about creating a strategy with optimal reach. While not all aspects need to be a part of every communications plan, it’s important to understand each concept when developing your larger content strategy.  Paid Media   […]

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Declare Independence From These 4 Bad PR Practices

Independence Day will undoubtedly feel different this year. This includes the PR campaigns for companies that would normally try to link their grills, food and other commodities to the holiday. Ahead of July 4th, we’re taking a look at four PR and media relations crutches that plague the industry year-round and draw criticism from our […]

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Back to School, Latest on TikTok, Disney and More…

Happy Wednesday, Lunch Breakers! If you are currently sipping on a piña colada from the comfort of your own living room, you’re not alone – we hope you are enjoying your staycation. For the rest of you Lunch Breakers that are still on the clock, dig into your home office seats with the latest news […]

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Crisis Engagement Versus Crisis Management

Since the onset of the COVID-19 pandemic, business and management journals have been filled with articles about communication tactics during a crisis. What to say. When to say it. How to muster your team. The advice pours in from every quarter. At the risk of adding to such chatter, one idea may be worthy of […]

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Three Trends Every Communications Professional Will Be Talking About in 2025

As we near the halfway point of an already unpredictable year, we are all faced with a great amount of uncertainty due to the global pandemic. Yet, we all must plan and forge ahead even in uncertain times.    The communications industry has always been met with challenges. Finding ways to adapt is the ultimate appeal […]

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Meet Dziko Crews: How Mastering a Solo Trip Helps Your PR Campaign Take Flight

After quitting my job to attend graduate school in Europe, I decided that when I wasn’t attending class or spending my nights in the library, I would start traveling alone for the first time in my life. As exciting and adventurous as this decision seemed, I quickly discovered that boarding a plane, train, or bus […]

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Aunt Jemima, TikTok, Father’s Day and More

  Happy hump day! If you are new to our regularly scheduled “lunch breaks,” allow us to welcome you. We are constantly monitoring trending news to keep ourselves and our clients well-informed on top headlines.   Whether you are taking a break or want to catch up on news activities, feel free to check back each week […]

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A Statement from Founder & CEO Peter Stanton

“I object to violence because when it appears to do good, the good is only temporary; the evil it does is permanent.” Mahatma Gandhi Evil violence was perpetrated upon George Floyd.  It was appalling.  It was wrong.  And it was also, in its way, a kind of violence against all of the actions and progress […]

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