Public Relations Resolutions, Predictions, Improving Agency Content, And More

Lunch Break December 19

Lunch Break December 19


Happy Tuesday, Lunch Breakers. The mad dash is on to get those last-minute stocking stuffers before Christmas. There’s also time to fry up a final batch of latkes before Hanukkah ends Wednesday.

In this week’s edition, we’re looking both backward and forward with communications resolutions and predictions, the importance of promoting your agency through content, and why less is more for brands on Twitter.


With the holiday season in full swing and 2018 less than two weeks away, it’s time to look back, reevaluate, and make some resolutions for the New Year. No, we’re not talking about getting in shape—although that’s always important—rather, setting goals in the communications world. Here are resolutions from 8 PR pros, including the ever-popular spending more time with people and less on e-mail.

Looking Forward

It’s also that time of year to look beyond the horizon and make predictions for what 2018 has in store for public relations. Will brevity for brand messaging be the way to cut through the clutter? What about the increased need for crisis management? There’s only one way to find out what will hold water in the new year, and it doesn’t involve a crystal ball.

Content, Content, Content

Here’s a reflection point for communicators in the agency world—is your website capable of attracting new clients through captivating content? If not, check out six ways to improve what your agency showcases, including focusing on team strengths and why you should publish the secret sauce.

Do as I Say, Not as I Tweet

Are you a brand that has been experimenting with Twitter’s recent rollout of an expanded 280-character limit? You might want to reconsider in the long run, according to the social media giant’s director of brand strategy. PR Week has the exec’s explanation of why brevity is beauty.

Bonus: If you need a break from the inundation of 24/7 holiday music, check out this public relations “mixtape” to stay focused as the new year approaches.

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