QUICK PR READS YOU CAN TACKLE BETWEEN BITES
Happy Wednesday, Lunch Breakers! Today, we cover which social media platforms teens care about, 2018 trends online, Buffalo Wild Wings Twitter hack and how Instagram’s algorithm works.
Teens & Social Media
YouTube, Snapchat and Instagram are dominating among online platforms for people ages 13 to 17. This is the first time a clear majority of teens are using a social media platform other than Facebook, which has dropped in popularity recently. Today, 95 percent of teens have access to smartphones, and 45 percent of them say they are online ‘almost constantly’ according to a recent study from Pew.
2018 Internet Trends
Mary Meeker released her annual Internet Trends Report, highlighting most essential stats about online trends. We learned that half of the world’s population, almost 3.6 billion people, are using the internet in 2018. In addition, more and more adults in the U.S. are spending time online, clocking in almost six hours each day. Want to know more? Read the full report here.
Twitter Hack
Buffalo Wild Wings is apologizing after their Twitter account posted inappropriate comments, which the company attributed to a hack. The BWW PR team was too late to stop other users from noticing, but once they regained control the company deleted the tweets and issued an apology.
Instagram Algorithm
Instagram is finally offering an explanation about their algorithm to create feeds for their 800 million-plus users. They rely on machine learning to interpret users’ past behavior so that each account sees a personalized feed. Three main factors determine what users see: Interest, Recency and Relationship.
