QUICK PR READS YOU CAN TACKLE BETWEEN BITES
Welcome back, readers, for this week’s lunch break! We’re talking about the viral red flag trend, Venmo’s clever social media giveaway, and new analytics added to Instagram. Let’s get into it!
Red Flags 🚩🚩🚩🚩
Have you seen the red flag emojis popping up on your Twitter feed? Often attributed to dating culture, these flags, and accompanying posts, share examples of behavior that serve as warning signs. For example, “If they put pineapple on their pizza 🚩🚩🚩.” In the PR world, red flags are not as easy to spot; some of our favorite PR red flags:
– Bombarding reporters until you hear a response 🚩🚩🚩
– Stretching the truth 🚩🚩🚩
– Sending long-winded pitches rather than getting to the point 🚩🚩🚩
– Sending the same pitch angle to multiple contacts at the same outlet 🚩🚩
– Not keeping up with relevant social media trends 🚩🚩🚩
Every so often, Venmo will launch a #VenmoMe giveaway campaign asking users to share a social media post on Twitter or Instagram that is linked to their Venmo username for a chance to win money. On the morning of October 27, Venmo shared a post on Instagram and Twitter asking users to follow their social media accounts and repost for their chance to win a portion of a $10,000 giveaway. Almost immediately, social media feeds were flooded with Venmo reposts supporting the #VenmoMe campaign. This is a clever PR tactic from Venmo, who doesn’t like free money? Let’s take a closer look at why this strategy worked:
– An established a call to action: the message is clear and straightforward. Follow Venmo’s social media handle and repost, tagging your Venmo username to enter to win the contest.
– Incentivized engagement: Venmo is giving away a prize that appeals to everyone.
– Free marketing: Venmo is leveraging users to promote their platform without them even realizing it. To enter, users must follow Venmo on social media and then repost their content on their social media. These are two objectives businesses strive to achieve daily, and Venmo has achieved this with one post.
Earlier this week, Instagram announced the launch of three new analytic metrics to Instagram insights. The new metrics will allow business and creator account users to better understand how their content performs on the platform and enables users to access analytics of people who interact with their account but aren’t following their account. Check out the new features:
– Engaged audience: This metric collects demographic data including cities, countries, age, and gender relating to users who engage with your account and content, regardless of whether they follow your account.
– Reached audience: This metric provides demographic insights such as cities, countries, age, and gender to all people reached over a period of time.
– Accounts engaged: This metric shows how many accounts, in total, have interacted with your Instagram content over a period of time, even if they aren’t following you.