Food & Lifestyle Influencers to Follow in D.C. and Baltimore
We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created […]
J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating […]
Best Practices For Working With Social Media Influencers
Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful […]
Victory Fridges in Cleveland, Shopping on Snap, Nike’s Risk Pays Off and Departures at Instagram
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! It’s the first week of fall, and no matter what the temperature is, consider it officially acceptable to order a certain pumpkin spice-flavored beverage and start hoarding your favorite Halloween candy. We’ve rounded up the biggest stories of the week from brands that are […]
Mutual Assistance Should Include Communications
Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound […]
Mayochup is up for a Vote, Brands are Bettering the World, Papa John’s is Making a Change and Twitter has Spoken
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Now that you’ve made it through half of your week, we’ve rounded up top PR news to get you over the hump. This week, Mayochup is up for a vote, brands are bettering the world, Papa John’s is making a change and Twitter has spoken. Subtweets Lead […]
Choosing the Right Micro-Influencer for Your Brand
Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a […]
Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook. Tread softly and carry a big […]
The Power of Micro-Influencer Marketing
Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike […]
Our Liberty Depends on Freedom of the Press
“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.” -Thomas Jefferson As public relations professionals, we spend a great deal of time thinking about and working with the press. Even as owned and shared platforms emerge as powerful tools for communication, we have not lost sight of […]
