Our Valentine’s Vows to Journalists
This week, HB Agency announced its team will be showing journalists the love on Valentine’s Day with a #NoPitchDay. The goal? Give reporters a break from the incessant emails and phone calls. But the truth is, if PR professionals are doing our jobs the right way, a #NoPitchDay wouldn’t be a gift to journalists. If […]
A Closer Look at a Congressional Confessional
It’s not every day you get a confessional from a Member of Congress on the sorry state of American government. That’s why I was surprised to read “Confessions of a Congressman” on Vox this week. Honestly, nothing in the confessional really shocked me. After spending a decade on the Hill in the personal offices of […]
4 PR Touchdowns in Super Bowl History
It’s that time of the year again. This Sunday, Super Bowl XLIX will dominate TV screens across America. Not only is this a holy day for most sports fans, but perhaps even more important for companies and brands. Everyone strives to take advantage of the Super Bowl and its broadcast medium to showcase their products […]
4 Tips for a Successful PR Career
The public relations industry is constantly evolving from how we engage with media to how we receive our news. Many of these changes can be attributed to the upheaval in technology over the past decade. Regardless of changes in the industry and whether you are a newcomer or 10+ year veteran, in my four years […]
Unexpected Ways PR Pros Can Use LinkedIn’s Jobs Feature
Despite its numerous utilities having nothing to do with finding or filling a professional position, LinkedIn still remains in the minds of many a resource primarily for job seekers. With nearly 2 million active job listings and thousands of major corporations investing in the company’s Talent Solutions services to find and recruit top candidates, it’s […]
Tangible Changes to Make in 2015 to Better Your Work Life
With 2015 in full swing, the pressure to make New Year’s resolutions and stick to them is on. While you don’t need to wait until January to make a change, this month is a good time to reflect on the past year and set your intentions for the months to come. Whether you plan to […]
Four on Friday: How to Maximize Mobile Video
It goes without saying that video is essential for communicators and marketers in the 21st century. There has been a surge in the use of online video, and by the end of next year, 18-34-year-olds will be responsible for 90% of online video views. The proliferation of mobile devices with high-quality cameras and increased access […]
Tips to Combat Sensationalism in Science Reporting
Anyone engaged in public relations at the nexus of consumer chemicals and public health bears the battle scars earned from an immensely volatile news cycle. That cycle is sustained by an endless supply of research coming out of universities and paid consultants on everything from the cancer preventing qualities of turmeric to the immediate threat […]
Journalism Buyouts at NYT are Bad News for All of us
With the end of the year fast approaching, there is another wave of departures among journalists from two of the top news publications in the world. It has been widely reported that the New York Times is offering buyouts for employees, many of whom are newsroom stalwarts. While details on exactly who is accepting the […]
4 Key Aspects of Responsive Design
In this day and age, one thing has become clear: mobile is taking over Internet surfing. Research from the Pew Internet Project shows that the majority of adult cell phone owners use their devices to go online, and many access the Internet primarily using their cell phones rather than a desktop or a laptop computer. […]
