Leading Companies Take Bold Stances on Wage Debate. Will it Pay Off?
One of today’s big stories was a glowing jobs report showing the U.S. economy added 223,000 jobs in April, bringing the unemployment rate down to 5.4 percent, a seven year low. This is welcome news to everyone, especially after the previous month’s report, which suggested the country might be losing some of the gains of […]
What I Learned from Implementing the Barcelona Principles
For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries. […]
The Evolving Internet: What PR Pros Need to Know
Did you hear the news? We’ve reached the end of the Internet. Well, to be fair, we’ve reached the end of the old experimental Internet, which just so happens to be the same one that spawned not only enough AOL Online CD-ROMs to circle the Earth, but Amazon, Facebook, and nearly every other innovation in […]
A Song of Ice and Social Media
When Season 5 of “Game of Thrones” premiers this Sunday, many of us will be anticipating how new plot lines will unfold. But as a social and digital media expert, I can’t help but think about the parallels between the most popular social platforms and the hit HBO show’s most compelling characters. And why not? […]
The Best (Un)Believable Marketing on April Fools’ Day
Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax. […]
Four Tips for a Better Website
It’s no longer enough to just have a website. In order to remain competitive, earn credibility with your audience, and position your offerings in the best light, it is increasingly important to apply the latest techniques and make the most of your online presence. As we work to redesign our company website and blog, we’ve […]
Tired of Potholes? Here is the Strategy to Fix Your (and Every Other) Road
With winter’s end our annual spring tradition is upon us: I’m talking about pothole-palooza Each year drivers, mass transit riders, and pedestrians are rattled, bounced around and inconvenienced by the seemingly larger number of potholes being formed in our aging roadways. This annual tradition is joined by a chorus of voices asking, “Where do my taxes […]
4 Tips to Grow a Brand’s LinkedIn Platform
So you have a LinkedIn profile for your company. Your employees connected with it, and so have some of your clients and other direct professional contacts. Great—but what now? How do you tap into LinkedIn’s vast network of over 332 million users to expand your company’s platform? Recently, the PR World Alliance launched its new […]
Dress-Gate—the Best Accidental PR Campaign
Last week the internet broke, and surprisingly enough it was for a reason other than an inappropriate magazine spread featuring Kim Kardashian’s derriere. Instead, it was broken by an evening dress. It all began when a Scottish woman unassumingly posted a picture of a dress on Tumblr asking followers to help her decide the dress’ […]
Spring Cleaning for PR Professionals
Spring is just a couple of weeks away, and after the winter we’ve had in our Washington D.C., New York and Baltimore offices, with single-digit temperatures and terrifying snow squalls, it’s time for some sunshine and easier living. And that starts with spring cleaning, but not the kind our grandparents did. Modern life is too […]
