Periscope Up! Six Tips and Tricks to Master Periscope
By Jeff Urbanchuk & Elisabeth Wraase Just ten days after Twitter initially launched Periscope in March, one million users had signed up for the livestreaming app. Five months after its introduction, the app is already producing stars who are gaining popularity, influence and momentum by broadcasting moments in their lives to an audience eager for content. Now, with […]
Four Key Lessons from 25 Years: What Running an Agency Taught Me
This month concludes the 25th year in business for Stanton Communications. What began as a one-person shop today is an enterprise with a track record of success for some of the largest companies in the world and a trophy case full of awards for program excellence. In some respects, little of that matters. Today, there […]
On Independence
“…once again we are seeing disappointing growth for many of the industry’s flagship agencies — and particularly those owned by the larger holding companies. It’s not entirely clear why this should be. Perhaps they are restricted from expanding their offering out of a concern that will cannibalize sister agencies; perhaps their sheer size makes them […]
Key Insights from New York’s #CEWeek
This past Monday, I attended CE Week, the largest consumer technology show in New York. Celebrating its 9th year in Manhattan, the weeklong event offered over 3,000 attendees a first look at the trends and cutting-edge technology for the upcoming back-to-school and holiday seasons. CE Week’s diverse audience consists of influential press, retailers, manufacturers, analysts, […]
Fresh Perspectives, Seasoned Veterans: Better Together
In my last post, we featured our passionate, dedicated PR pros under 30. Now, we’re talking to two members of the Stanton Communications team who have very different perspectives based on their experience in the industry. Managing Director, Lori Russo was chosen for PR Week’s inaugural “40 Under 40” in 2007. Lori has over 15 […]
Big Achievements, Bright Futures: Giving Their Best Before 30
PRWeek recently announced its list of “30 Under 30,” representing talented, confident and young professionals in the industry, the future leaders of PR. All 30 overwhelmingly agree that public relations is an exciting industry in which to work. It certainly shows; each was chosen for the list because they already achieved great things or show incredible […]
DIY guide: How to create amazing visual content
If you aren’t creating visual content for your brand, you should be. In 2014, PR Newswire found that press releases sent in 2013 that included multimedia—logos, photos, infographics, video, microsite—increased visibility up to 5,092% over traditional text releases. Amazing, right? What I found even more shocking was that 86% of press releases DID NOT include […]
School’s Out, Agency’s In
As graduation season comes to an end, June opens its doors to welcome new professionals into the workforce. Fortunately, job prospects look more promising in 2015 than years past. For those college grads eyeing a career in the public relations field, it is critical to take a step back and consider the type of work […]
Acknowledging #MemorialDay
After a long winter, many are looking forward to the Memorial Day three-day weekend. Today, news reports are focused on traffic, retail sales, beach weather, and kick-offs of the national morning shows’ summer concert series. According to the Hearth, Patio & Barbecue Association, an estimated 57 percent of U.S. consumers plan to have a barbeque […]
Media’s Narrative on Amtrak Misses the Bigger Picture
It is well known that our roads, bridges ports and railways are becoming increasingly antiquated and structurally unsound. The American Society of Civil Engineers’ 2013 report card gave America’s infrastructure a D+, noting it would take an investment of $3.6 trillion by 2020 to make things right. The fact that national news outlets devote so […]
