Food & Lifestyle Influencers to Follow in D.C. and Baltimore

Food and Lifestyle Influencers to Follow in D.C. and Baltimore

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created […]

Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful […]

Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a […]

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