Brands v. the Eclipse, BYOC, Re/Max Re/Does the Hot Air Balloon

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Didn’t get your hands on solar eclipse glasses? Hopefully your eyesight in still intact to read this week’s roundup of PR news. We reenacted kindergarten by creating our own viewer the old-school way. In today’s Lunch Break, brands break out of the shadow and join the eclipse […]

Cultivating FOMO, the Upswing of the Insta-Ad and Fashion’s Secret Fabric

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, communicators! President Trump has met face-to-face with Vladimir Putin for the first time, Spiderman: Homecoming did $117 million in its domestic opening, and 7-Eleven will be celebrating “7/11 Day” with a nationwide deal for free Slurpees. That’s right—things are happening. But you’re a mover, a […]

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