The Evolution of Traditional Media to Digital Platforms

Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to […]

You & YouTube: PR Opportunities on the Second Screen

media outreach

When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider […]

Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger. A Pumpkin […]

4 Reasons to Love GIFs

Reasons to Love Animated GIFs

Animated GIFs got their start back in 1987, but they have come a long way since the dancing banana. Akin to its illustrative cousins—static graphics and video—the GIF allows you to harness the power of visuals. However, the GIF adds a bit of magic with its simplicity and flexibility across platforms. In fact, 33.6 percent […]

The Best (Un)Believable Marketing on April Fools’ Day

Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax. […]

4 Key Aspects of Responsive Design

In this day and age, one thing has become clear: mobile is taking over Internet surfing. Research from the Pew Internet Project shows that the majority of adult cell phone owners use their devices to go online, and many access the Internet primarily using their cell phones rather than a desktop or a laptop computer. […]

Why Care About Good Design?

Sometimes, even as a designer, I overlook the importance of good design. It is a factor in almost every facet of life, even if we don’t realize it. Design is hidden in plain sight, guiding your decisions of what to eat, what books to read, car to buy…the list is infinite. That’s why in this […]

Upping the Career Game in Sochi


My daughter just spent eight days in Sochi, Russia. No, she’s not an Olympic athlete. She’s a journalism/public relations major at Ball State University who just finished a once in a lifetime opportunity as part of this international event. She traveled to Sochi as part of BSU at the Games – @bsuatthegames – a group of […]

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