Communicating Integrity

Professionals in our field often discuss “communicating with integrity.”  The term generally refers to honesty, transparency and a measure of humility.  Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is […]

Boston Marathon Brand Activations, Crisis Communications and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Spring weather is just around the corner, and we’re enjoying a time-honored spring tradition — the Boston Marathon. We might not be in the Boston area, but that didn’t stop us from cheering for runners from afar. This week, we have a Boston […]

Google and Marriott Face Privacy Scandals, Kevin Hart’s Anti-Apology And More


QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re inching closer to the end of the year and the holiday season is in full swing.   The weather outside is frightful, but do you know what’s even more frightful? A PR crisis that could have been prevented or managed more effectively.   Zip up your […]

Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook. Tread softly and carry a big […]

Building a Crisis Communications Strategy, DIY News, Petfluencers and More

Building a Crisis Communications Strategy, DIY News, Petfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers. In this week’s edition, we cover creating your own news stories, influencer strategy, petfluencers and building a crisis communications strategy. Crisis Communications Every company needs to be prepared for a communications crisis. Preparation for a crisis should happen before the crisis hits, otherwise, […]

Harassment Policies Are Vital, But What About Crisis?

crisis communications harassment policy

With each passing day, new and ever more salacious revelations of sexual harassment come forward.  In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy […]

The Life Span of a Tweet

Life Span of a Tweet

Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and […]

Communication During a Crisis: Words Matter

To say the crisis unfolding in Ferguson, Missouri is one of communication would be a stunning oversimplification. Yet there is no escaping the fundamental truth that the methods and words used to communicate about the tragedy are direct contributors to the unrelenting trauma. From the moment of initial contact between the police officer and the […]

What Bryan Goldberg Can Do Now to Fix Bustle

We are introducing a new feature on The Strategy Room called Four on Friday. Each Friday during the 4:00 hour, we will share four tips on a subject of interest from the week, four thoughts on the week ahead or four points on anything else that comes to mind. This week, we tackle Bustle. On […]

The Old Rules on Crisis Don’t Apply

The Obama Administration found itself this week the subject of criticism unparalleled since it first came into office.  If a perfect storm is the confluence of three events, this was the combination of four controversies unfolding concurrently and all in different directions.  Perhaps we can call it a plus-perfect storm. While the White House talking […]

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