More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram
By Elisabeth Wraase & Elynsey Price It’s no secret that our society is becoming increasingly visual with each passing day. With this in mind, it’s also no surprise to PR practitioners that Instagram now serves as one of the most engaging social media platforms. According to a recent report, Instagram has an engagement rate of […]
A Song of Ice and Social Media
When Season 5 of “Game of Thrones” premiers this Sunday, many of us will be anticipating how new plot lines will unfold. But as a social and digital media expert, I can’t help but think about the parallels between the most popular social platforms and the hit HBO show’s most compelling characters. And why not? […]
Ways to Grab Attention with Mobile Content
This week’s Four on Friday examines how to grab attention with mobile content that packs a serious punch. Why is this important? Because attention spans have dropped. Down to 8 seconds in 2012 from 12 in 2000. Traditional media are closing their doors while new online and mobile platforms are launching with greater frequency. More […]
