Why Care About Good Design?
Sometimes, even as a designer, I overlook the importance of good design. It is a factor in almost every facet of life, even if we don’t realize it. Design is hidden in plain sight, guiding your decisions of what to eat, what books to read, car to buy…the list is infinite. That’s why in this […]
Top Reasons PR Pros Need to Know About IPv6
This week’s Four on Friday was written by Jennifer Bly, Public Relations and Social Media Coordinator for the American Registry for Internet Numbers (ARIN). ARIN is a nonprofit member-based organization supporting the operation of the Internet through the management of Internet number resources throughout its service region. ARIN coordinates the development of policies by the community for the management of Internet […]
Small Content Tweaks That Reap Big Rewards
Writing online content to drive people to take a specific action is a precarious and unpredictable business. Something as simple as the color of a button can dramatically influence the success of a post, an ad, a page or a campaign. One way to help determine what content resonates (and what doesn’t) with key audiences […]
Brands and Snapchat Stories: The Next Big Thing?
Snapchat, the ephemeral photo messaging application beloved by Millenials, has intrigued – and often mystified – brand marketers since its initial release. While the ability to push content directly to users is a marketer’s dream, the short duration of messages has left many unsure of how to utilize the application. All of this changed with […]
Steps for 4th Quarter Planning
It’s that time of year when corporate communicators get serious about year ahead planning. It’s a regular routine and an utmost priority both for firms and in-house communication teams. Yet, while much is written on strategy and planning, for many the process remains daunting and difficult. It doesn’t have to be. With the right focus […]
Top Takeaways from the Mid-Atlantic Marketing Summit
This week, Potomac Tech Wire and Capitol Communicator hosted the Mid-Atlantic Marketing Summit in Baltimore. The event drew more than 300 marketing and communications professionals to more than 15 keynotes and panel discussions about everything from advocacy to reputation management, with a heavy emphasis on digital. In listening to many of the sessions, and monitoring what […]
Injecting Sass without Losing Your Class on Social Media
Major brands are learning that fun and business are not mutually exclusive when it comes to social media. Companies are gaining recognition with consumers by actually using social platforms the same way consumers do: with humor and occasional sarcasm. Seeing corporations humanize their Twitter feeds and Facebook pages is a refreshing shift from the norm, […]
Three Lessons for Back to School Campaigns
When you logged onto Facebook today, chances are your news feed resembled a JCPenney Back-to-School ad: your friends’ kids modeling fresh outfits, sporting backpacks, and flaunting – or forcing – smiles. Back-to-school may be all the hype for consumers right now, but marketers, particularly those in the retail and CPG industries, have been planning for […]
Get Ready for New LinkedIn Company Pages
LinkedIn announced last week that it is redesigning company pages as part of an ongoing effort to simplify users’ experience on the site. Mike Grishaver, Senior Product Manager at LinkedIn, said the changes will mean “easier access to the information you want about the companies you care about.” This is great news for organizations such […]
Group-Buying: Get It Right or Pay the Price
In the past few years, group buying has become a phenomenon. Consumers can save on working out, dining out, and everything in between, by keeping a watchful eye on sites such as Living Social and Groupon. For businesses, Groupon and Living Social are great ways to draw new customers in the door and build the […]
