Harassment Policies Are Vital, But What About Crisis?
With each passing day, new and ever more salacious revelations of sexual harassment come forward. In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy […]
Pack Like a Correspondent, Become a TEDFellow and Listen to Larry Wilmore
Quick PR Reads You Can Tackle Between Bites Happy Tuesday, Lunch Breakers! After reading the Lupita Nyong’o and Rhianna heist movie meme is coming to screen for real, I’m working on my meme-to-film adaptation about a shiba inu with his head stuck in a hedge. Here’s hoping Tracy Morgan will voice the shiba inu. In […]
Meet Emily: Bringing Storytelling to B2B
When people ask me what I do, the short answer is that I’m a writer. Then they ask what I write, and that’s where it gets complicated. By day, I’m a public relations and content marketing professional. By early, early morning, I’m an author in the middle of releasing a fantasy series with a small […]
An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists
Quick PR Reads You Can Tackle Between Bites It’s already been an eventful week following the 121st Boston Marathon and the 139th White House Easter Egg Roll. If you didn’t make it to the Presidential lawn yourself, we have a rundown on a different kind of sweet features for you to hunt—online, that is. We’re […]
Virtual Reality and Marketing: The Wave of Today
By: Cara Greene, Ashley Durkin-Rixey and Joseph Contrino Virtual reality is a technological promise that has seen multiple fits and starts over the last 20 years. However, in the last 18 months we appear closer than ever to making good on that promise. Advancements in everything from smartphones to graphics processors in PCs and video […]
Virtual Reality, Elections and Engagement: Looking ahead to 2016
The late, great David Carr of the New York Times was gazing into a crystal ball in 2014 when he wrote about the return of the email newsletter. The newsletter hit the big time in 2015 thanks to high profile examples like Kobe Bryant’s retirement statement in The Players’ Tribune and Jennifer Lawrence discussing the […]
SEO: 4 Tips to Improve Your Website
Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent? There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about […]
More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram
By Elisabeth Wraase & Elynsey Price It’s no secret that our society is becoming increasingly visual with each passing day. With this in mind, it’s also no surprise to PR practitioners that Instagram now serves as one of the most engaging social media platforms. According to a recent report, Instagram has an engagement rate of […]
Periscope Up! Six Tips and Tricks to Master Periscope
By Jeff Urbanchuk & Elisabeth Wraase Just ten days after Twitter initially launched Periscope in March, one million users had signed up for the livestreaming app. Five months after its introduction, the app is already producing stars who are gaining popularity, influence and momentum by broadcasting moments in their lives to an audience eager for content. Now, with […]
The Best (Un)Believable Marketing on April Fools’ Day
Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax. […]
