McDonald’s Supersized Social Media Fail, Comms Tips for 2018, A Brew-tiful journey to Mars, and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s back to work, following all the talk of turkey and tryptophan, debates over stuffing vs. dressing, and getting those sweet deals on Black Friday and Cyber Monday. In this week’s edition, we bring you McDonald’s unfinished business on Black Friday, how to […]
The Life Span of a Tweet
Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and […]
When Hollywood Attacks a Corporate Brand
Later this summer, the Weinstein Company will release “The Founder,” a feature film about Ray Kroc, a businessman credited with buying McDonald’s in the 1950s and transforming it into one of the nation’s largest fast-food franchises. Early reviews and promotional trailers suggest it won’t be a flattering portrayal of Kroc, who is played by Michael […]
