Surge of Education News Sites Begs the Question: Is More Better?
For two centuries, until the early 90’s, Encyclopedia Britannica was a prime resource for information and learning. The thick hardback books epitomized what it means to be “offline,” and search engine optimization was limited to alphabetizing words and phrases by syllable. Then everything changed. Computers introduced online-assisted research sites like LexisNexis and the web gifted […]
Fresh Perspectives, Seasoned Veterans: Better Together
In my last post, we featured our passionate, dedicated PR pros under 30. Now, we’re talking to two members of the Stanton Communications team who have very different perspectives based on their experience in the industry. Managing Director, Lori Russo was chosen for PR Week’s inaugural “40 Under 40” in 2007. Lori has over 15 […]
Big Achievements, Bright Futures: Giving Their Best Before 30
PRWeek recently announced its list of “30 Under 30,” representing talented, confident and young professionals in the industry, the future leaders of PR. All 30 overwhelmingly agree that public relations is an exciting industry in which to work. It certainly shows; each was chosen for the list because they already achieved great things or show incredible […]
Our Valentine’s Vows to Journalists
This week, HB Agency announced its team will be showing journalists the love on Valentine’s Day with a #NoPitchDay. The goal? Give reporters a break from the incessant emails and phone calls. But the truth is, if PR professionals are doing our jobs the right way, a #NoPitchDay wouldn’t be a gift to journalists. If […]
A Closer Look at a Congressional Confessional
It’s not every day you get a confessional from a Member of Congress on the sorry state of American government. That’s why I was surprised to read “Confessions of a Congressman” on Vox this week. Honestly, nothing in the confessional really shocked me. After spending a decade on the Hill in the personal offices of […]
A PR State of Mind
As Stanton Communications celebrates its 11th year in New York City, and its one year anniversary at our new location in Rockefeller Center, I thought it would be appropriate to write about why New York is one of the best places to work in public relations (PR). I am fortunate enough to go to work […]
Tips for Executing a Successful Event
Last week, the Stanton Communications team had the privilege of supporting a large scale media event for our client Sprint. On April 29, the CEOs from Sprint, Spotify, Harman Kardon and HTC gathered in New York City, along with top tier media, industry partners, analysts and a number of high-level guests, to kick off Sprint’s new […]
Spring Cleaning Your LinkedIn Presence
We know the fundamentals of public relations such as writing, expression, creativity and integrity are still consistent today, even as the industry has evolved with the advent of new and social media. As referenced in last week’s Four on Friday post, these skills are the foundation for all successful public relations professionals. We also know […]
Insights from Top Editors on What they Want
The PR industry is enamored with social media as a means of communicating with key audiences and connecting with customers. Rightfully so, as it’s proven to be a successful way of connecting with key audiences and customers. Also interesting to note, more than 78 percent of consumers say that company-sponsored social media posts influence their purchases. […]
Reasons We Love Pitching in August
For this week’s installment of Four on Friday, we outline some of the reasons we love picking up the phone and calling reporters during the month of August. Sure, it may seem counter-intuitive to pitch a story in August, when everyone heads to the shore, shedding their button-up shirts and creased pants for flip-flops and […]
