Winter Olympics Ads, Facebook’s Popularity Problem, Facebook Live Secrets, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re enjoying the brief reprieve from the blustery cold with back-to-back days in the 70s! Let’s not think too much about still having four more weeks of winter left, according to Punxsutawney Phil’s previous prognostication. In this week’s edition, we cover brand recognition […]
Valentine’s Day Ads, The Olympics on Twitter, iPhone Marketing and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! With Valentine’s Day coming up, we’re getting in some heart-shaped pancakes and decadent chocolate to celebrate. And the fun doesn’t stop there. In this week’s lunch break edition, we cover clever and unlikely Valentine’s Day ads, the Olympics and Super Bowl on Twitter, and the iPhone’s new sentimental marketing to win over […]
Upping the Career Game in Sochi
My daughter just spent eight days in Sochi, Russia. No, she’s not an Olympic athlete. She’s a journalism/public relations major at Ball State University who just finished a once in a lifetime opportunity as part of this international event. She traveled to Sochi as part of BSU at the Games – @bsuatthegames – a group of […]
Four Ways Technology is Changing the Olympic Experience
The 2014 winter Olympics in Sochi are just weeks away. While it wasn’t long ago that Gabrielle Douglas landed her back flips and Michael Phelps swam his way to four gold medals during the 2012 London Olympics, the athletes and venues have evolved exponentially. Even more, the technology used to train, record and share their […]
What Viewers Want
NBC is getting flack for the choices it has made regarding its televised coverage of the London Olympics. At the heart of this issue is not just one network’s choices, but a growing tension as new media changes audience expectations. The points of argument, and how they have played out, reveal a lot about what […]
