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PR consultants spend a lot of time with their clients working on ways to “deliver the message.” This phrase implies a one-way form of communication. What happens if the audience does not wish to receive the message? Even if the message is received, how do we know if the audience is convinced, inspired or motivated […]
Harassment Policies Are Vital, But What About Crisis?
With each passing day, new and ever more salacious revelations of sexual harassment come forward. In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy […]
