The Spokesperson’s Edge: Training for Impact
In today’s fast-paced digital world, effective media communication is an essential skill for individual thought leaders and organizations alike. Whether you are a public figure, business leader, or spokesperson, how you interact with the media can impact your reputation and the perception of your message. Therefore, being well-prepared and confident when speaking to the press is crucial.
Meet Mary: PR Insights from Marvel
“The story has been yours all along. You just did not know it.” Since I was a child, I have always had a love for storytelling. Whether through books, movies, or tales passed down from family members, I loved the journey of learning a new subject. My mother, being a movie buff, and my father, […]
The Value of Research, Social Listening and Monitoring in the Development of a Social Media Campaign
Social media has a permanent and prominent presence in modern society. It has rapidly become a crucial tool for communication professionals. Publishing content and engaging directly with audiences on social platforms helps increase brand awareness and target audience understanding. The three most important elements when developing a social media plan are research, social listening and […]
Peloton Parody, A Decade of PR, Generation Alpha and More
Happy Tuesday, Lunch Breakers. Don’t let today’s hazy forecast — or the food coma from the holiday cookie swap — get you in a fog. Here in the Baltimore office, it’s full steam ahead for another week of Lamar Jackson Mania. In this week’s edition, we have an Aviation Gin martini toast to Ryan Reynolds’ quick-thinking […]
New Merriam-Webster Words, Sean Spicer, TikTok and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Fall is almost upon us, so we hope you’re savoring the last few official days of summer. While we’re counting the days to the first day of fall, here’s a sampling of the PR news we’re reading about this week. New Words to […]
Acquisition for Better Branding, Royal PR Firms, Cruise Lines Providing Hurricane Relief and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As summer vacations start to end and everyone is settling back into their daily routines, it’s the perfect time to read our round-up of PR news to get you back on track. This week we’re talking acquisition for better branding, breaking royal tradition, […]
Simone Biles Makes History, A-Rod’s PR Turnaround, Puppies and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! As summer winds down and fall gears up, we hope you’re getting to spend some time in the great outdoors savoring the sunshine. One thing that’s a constant throughout the year, no matter what season, are sports. Year-round, there seems to always be […]
U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re back after the Fourth of July holiday and still celebrating the red, white and blue, mostly because of the U.S. Women’s National Team’s (USWNT) second straight World Cup victory over the Netherlands on Sunday. The FIFA Women’s World Cup has been a huge news item since […]
PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More
Happy Tuesday, Lunch Breakers! In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What […]
Dunkin’ Donuts Delivery, Taylor Swift, Women’s World Cup and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome the sunshine (and many times, the showers), Lunch Breakers! This Friday marks the official start of summer, and just like a fun beach read that you can devour in a few hours, we’re rounding up some feel-good stories to get you through the week. This week, we’re talking Dunkin’ […]
