Can We Be Too Risk Averse?
Building on the previous blog post by Peter Stanton that touched on the inadvertent disclosure that sometimes happens I began to wonder if the tools and technology we use in communications and public affairs contribute to an environment where professionals become hesitant to engage media. Living in an age of 24-hour news cycles and growing […]
The “Social” Side of Media Relations
I know, I know. Another PR firm blogging about why you need to be on social media. Well this post isn’t meant to tell you all the reasons a brand should be using social media, or why PR professionals need to be building their personal brands on Twitter (Not saying those aren’t good ideas!). For […]
Client Focus Goes Global
A group of public relations agency leaders met recently in Geneva to talk about their businesses, share ideas and consider ways to collaborate to better serve clients. The agency executives are members of ECP Global Communications and IPAN, two international networks of independent firms. Those in attendance were from countries as diverse as Great Britain […]
Journalists: Look Before You Leap into PR
As the journalism industry suffers cutbacks, closures, layoffs and competition from non-traditional media, many talented reporters are examining career options outside the field. For some, public relations is a logical place to turn. I personally made the move more than 10 years ago and found that my skills translated well and my insider’s perspective still […]
5 Tips for Getting the Most From Your PR Investment
A friend of mine, who serves as Director of Communications for a non-profit organization, recently engaged a public relations firm and asked me for advice on how to manage the relationship. Putting aside my own ego (why would he come to me for advice on managing a PR firm but not come to me for […]
