40 Years On, the Unchanging Field of Public Relations
This marks my 40th year in the practice of public relations. Over the course of these four decades, much about the field and the way it is practiced has changed. Today, we almost cannot pass a day without a new article, email or blog post discussing the radical innovations altering the course of our industry. […]
Upping the Career Game in Sochi
My daughter just spent eight days in Sochi, Russia. No, she’s not an Olympic athlete. She’s a journalism/public relations major at Ball State University who just finished a once in a lifetime opportunity as part of this international event. She traveled to Sochi as part of BSU at the Games – @bsuatthegames – a group of […]
Insights from Top Editors on What they Want
The PR industry is enamored with social media as a means of communicating with key audiences and connecting with customers. Rightfully so, as it’s proven to be a successful way of connecting with key audiences and customers. Also interesting to note, more than 78 percent of consumers say that company-sponsored social media posts influence their purchases. […]
Steps for 4th Quarter Planning
It’s that time of year when corporate communicators get serious about year ahead planning. It’s a regular routine and an utmost priority both for firms and in-house communication teams. Yet, while much is written on strategy and planning, for many the process remains daunting and difficult. It doesn’t have to be. With the right focus […]
Top Takeaways from the Mid-Atlantic Marketing Summit
This week, Potomac Tech Wire and Capitol Communicator hosted the Mid-Atlantic Marketing Summit in Baltimore. The event drew more than 300 marketing and communications professionals to more than 15 keynotes and panel discussions about everything from advocacy to reputation management, with a heavy emphasis on digital. In listening to many of the sessions, and monitoring what […]
Reasons We Love Pitching in August
For this week’s installment of Four on Friday, we outline some of the reasons we love picking up the phone and calling reporters during the month of August. Sure, it may seem counter-intuitive to pitch a story in August, when everyone heads to the shore, shedding their button-up shirts and creased pants for flip-flops and […]
It’s About the Clients, Stupid
With the announcement of the Publicis-Omnicom merger, the first thought that comes to mind is “What about the clients?” That does not seem to be the first thought in the minds of either CEO. Maurice Levy of Publicis stated blandly that “…size will matter.” Omnicom chief executive John Wren said the merger would enable the […]
Want More Facebook Likes? Be Careful What You Wish For
The prevalence of social media in today’s marketplace is undeniable. Nearly all the media we consume and every product we use on a daily basis has at least some social media component tied to it. Whether through QR codes on products, or share links on news stories, the grip of social media is inescapable; and […]
Three Ps Pay Off in PR
In a previous posting I implored communicators to avoid being afraid of entering the public domain. After a recent experience with a getting a story published, I thought I’d add three more Ps for PR: persistence, patience and professionalism. Nearly 18 months ago our firm won a piece of business from a small health care trade […]
Driven to Digital Distraction
How many technologies are you juggling right now? You know what I mean: Typing away on your keyboard, while simultaneously checking MSNBC, peeking at LinkedIn, and sneaking glances at your cell phone for the thrill of a new text message. It’s enough to make you hear that familiar “ding” of a new email in your […]
