A Personality for PR

“You hire very well”— We hear this a lot from our clients at Stanton Communications. Particularly when referencing our younger professionals. Many clients have been so impressed with our staff that they threaten to “hire them away,” something that has happened on more than one occasion. The professionals who join Stanton Communications often come to […]
The ABCs of PR

Teachers often say that the “light bulb moment” — the minute when you just know a student finally gets it — is one of the largest reasons for why they teach. It makes the hard work worthwhile. As a former teacher, many of my student’s earliest struggles were tied to reading. But when I saw a […]
Four Ways to Enhance Professional Growth

As a young public relations professional, my time is frequently spent somewhere between managing my client workload and striving to maintain a successful work-life balance. However, when I do happen to have a moment of free time, I like to make sure I am utilizing the opportunities around me to advance my professional growth and […]
Four Other Must-Have Relationships in PR

I recently had the pleasure of contributing to a Bulldog webinar panel on the art of building relationships with the media. The speaker line-up was diverse and included a Wall Street Journal bureau chief, a Pulitzer Prize winning journalist and a few other flacks like me. Each speaker’s approach to building relationships varies. Some prefer […]
Misconceptions from a Former Public Relations Outsider

There are no courses in college that can teach what it really means to work in public relations; it’s a mystery until you get out there and experience it on your own. I knew that landing an internship would be the best way to get a taste of what the professional PR world was like […]
The Forefathers of Public Relations

Editor’s Note: Yes, we know today is Thursday. But our readers will hopefully be home tomorrow celebrating Independence Day instead of reading blog posts, so we offer this a day early. Happy 4th! This holiday week, as a Boston-area native and direct descendant to John Adams, I considered how our forefathers fueled our nation’s burgeoning […]
Reflecting on 25 Years of Excellence

This month marks the 25th anniversary of the founding of Stanton Communications. I opened the firm after a long and very positive experience at what is now MSL/Publicis. That company had been good to me, but a culture shift increased the emphasis on new business over client service. That wasn’t going to work for me. […]
How PR is a Lot Like Teaching

Six-year-olds hold a special kind of terror and wonder for me. I spent two years in one of the most impoverished areas of the United States with 26 first-graders snug in their mismatched desks. A dusty classroom with broken blinds was my home well beyond the eight-hour school day; on the weekends, the red pen—or […]
Top Reasons PR Pros Need to Know About IPv6

This week’s Four on Friday was written by Jennifer Bly, Public Relations and Social Media Coordinator for the American Registry for Internet Numbers (ARIN). ARIN is a nonprofit member-based organization supporting the operation of the Internet through the management of Internet number resources throughout its service region. ARIN coordinates the development of policies by the community for the management of Internet […]
Four Lessons from My Four Years

Four years is a long period of time. The list of items we measure in four year increments is numerous: the terms of U.S. Presidents, the time between Olympics and World Cups, and the traditional undergraduate career of a college student. Over the course of those four years, students obtain an education meant to help them pursue […]