As Britain Changes Course, Communicators Should Stay Theirs
On a recent business trip to London I had the opportunity to meet with several PR agency leaders and hear their strong opinions about the potential risks and benefits of Brexit. That was prior to the vote that resulted in the decision that Britain would leave the European Union. Now the question becomes what the […]
Virtual Reality, Elections and Engagement: Looking ahead to 2016
The late, great David Carr of the New York Times was gazing into a crystal ball in 2014 when he wrote about the return of the email newsletter. The newsletter hit the big time in 2015 thanks to high profile examples like Kobe Bryant’s retirement statement in The Players’ Tribune and Jennifer Lawrence discussing the […]
Public Relations on Eight Wheels
A major competitive sporting event is happening this weekend, and there’s a good chance you haven’t heard about it. It won’t draw the huge crowds of the World Series, yet it’s one of the fastest-growing sports in the world: the Women’s Flat Track Roller Derby championship. What does this have to do with public relations? […]
How I Reconciled My Misperceptions of the PR Profession with Reality
When I was in middle school, MTV introduced a show called “MTV – The City” that followed reality TV star Lauren Conrad as she entered the Los Angeles fashion industry to pursue her passion and dream. The show made a lasting impression on me, particularly one of the supporting characters, Erin Kaplan. Erin was the […]
Quality or Quantity: What Defines a Successful Media Event?
After much planning and coordination, I recently had the opportunity to attend my first on-site media event. This particular event, held in conjunction with a major education technology conference, proved the perfect time to bring our client face-to-face with important media contacts and influencers to educate, exchange ideas and simply get to know one another. […]
Fresh Perspectives, Seasoned Veterans: Better Together
In my last post, we featured our passionate, dedicated PR pros under 30. Now, we’re talking to two members of the Stanton Communications team who have very different perspectives based on their experience in the industry. Managing Director, Lori Russo was chosen for PR Week’s inaugural “40 Under 40” in 2007. Lori has over 15 […]
Big Achievements, Bright Futures: Giving Their Best Before 30
PRWeek recently announced its list of “30 Under 30,” representing talented, confident and young professionals in the industry, the future leaders of PR. All 30 overwhelmingly agree that public relations is an exciting industry in which to work. It certainly shows; each was chosen for the list because they already achieved great things or show incredible […]
Leading Companies Take Bold Stances on Wage Debate. Will it Pay Off?
One of today’s big stories was a glowing jobs report showing the U.S. economy added 223,000 jobs in April, bringing the unemployment rate down to 5.4 percent, a seven year low. This is welcome news to everyone, especially after the previous month’s report, which suggested the country might be losing some of the gains of […]
4 Tips for a Successful PR Career
The public relations industry is constantly evolving from how we engage with media to how we receive our news. Many of these changes can be attributed to the upheaval in technology over the past decade. Regardless of changes in the industry and whether you are a newcomer or 10+ year veteran, in my four years […]
4 Ways to Put Creativity to Work
It’s no secret that creativity is critical to business success. In fact, Adobe recently commissioned a study that found companies that infuse creativity into their business environments outperform their peers in market share, revenue growth, and competitive leadership. And those “best place to work” accolades? They’re likely going to the more creative firms. So how […]
