Tips on Winning with the Instagram Algorithm

From Instagram Stories to posts and highlights, you can use the social media platform to help tell your clients’ stories and engage with target audiences. To successfully incorporate Instagram into your next communications plan, here are a few tips on the ever-changing algorithm, the optimal times to post and a few other tricks. Posting Time […]

U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re back after the Fourth of July holiday and still celebrating the red, white and blue, mostly because of the U.S. Women’s National Team’s (USWNT) second straight World Cup victory over the Netherlands on Sunday. The FIFA Women’s World Cup has been a huge news item since […]

Talking Twitter: Hashtags, Character Allowance, and Pay-to-Play

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s the final stretch before the holiday season, and everyone in the nation’s capital is hustling and bustling. Over here in Stanton’s D.C. office, we’ve still got a pile of Halloween candy on the table, wondering how time is passing so fast. In […]

What I Learned from 40 Days of Social Silence

40 Days of Social Silence

Every day I spend time humanizing the social media profiles of our clients, writing and engaging in a carefully crafted brand voice. I take care to create a frequency of updates that grows their presence without simply recycling every relevant piece of content. I focus on platforms where their ideal audience is most engaged. But […]

Why the Basics Still Matter


In the beginning of February, Facebook turned 10 years old. There is a lot of chatter about how Facebook has changed communication in our culture over the years. But while the mediums we use to communicate have changed throughout time, there is one thing that has not — human nature. Call me old school, but […]

Ways to Grab Attention with Mobile Content

This week’s Four on Friday examines how to grab attention with mobile content that packs a serious punch. Why is this important? Because attention spans have dropped. Down to 8 seconds in 2012 from 12 in 2000. Traditional media are closing their doors while new online and mobile platforms are launching with greater frequency. More […]

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