4 Trends That Will Shape Your PR Strategy in 2019
The world of PR is constantly evolving. With new technology, AI and tools available, creatives will find new ways to generate compelling content, amplify their voices and build brand loyalty with their target audience. As we close out the year, there are four major trends to be aware of in 2019. Representation For an effective […]
The Shifting Landscape for Spokesperson Training
Once upon a time, C-suite executives and spokespersons could prepare for media interviews focused solely on their company’s story. Key messages about profitability, competition, R&D and related subjects could be framed so the executive could handle any company-related topic that might arise. Oh, how times have changed Today’s CEO or corporate spokesperson must be prepared […]
Common Spokesperson Struggles
Over the past few days, I have had the privilege of working closely with one of our clients to prepare for an on-camera interview with a major broadcast news outlet. A spokesperson with no previous on-camera experience, she was an open and attentive student of our media training program, eager to learn and put into […]
