Super Bowl Ad Preview, Combatting the #TidePodChallenge, 2017 Social Media by the Numbers, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The Super Bowl LII stage is set with the Philadelphia Eagles and New England Patriots giving football fans a rematch of Super Bowl XXXIX. If you want to take a trip in the way back machine, check out Ad Age’s Super Bowl commercial archives from that 2005 […]
Listen and Learn: A Lesson in Communication and Perspective
Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with […]
Harassment Policies Are Vital, But What About Crisis?
With each passing day, new and ever more salacious revelations of sexual harassment come forward. In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy […]
Snapchat Uses Facebook Algorithm, 2018 Influencer Trends, AI, Smart Devices And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. ’Tis the season for colorful lights and consumer delights. Here at Stanton, we’re preparing to wrap-up the year with recaps and 2018 planning, with only a small stash of Halloween candy left. In this week’s edition, we bring you Snapchat updates, influencer marketing […]
5 Books to Give Your Public Relations Friend this Holiday Season
The communications industry is evolving rapidly right now, and is continually becoming more multifaceted, integrated and complex. Public relations professionals are always hungry to find new ways to support our clients, develop our strategic thinking, be more creative and keep up with the latest tech trends. We’re really just a bunch of geeks. But it […]
The Summer of Strategy: Tying Tactics to Business Objectives
Summer is a wonderful time to make yourself crazy. Of course, that is not entirely serious, but the slower months before the sprint to year-end are indeed the best months to work on communication strategy—for the balance of the year and beyond. And strategy can make people nuts, since it is never an easy process. […]
Valuable Insights for Your Next Big Tech Event
As a tech enthusiast, I cannot imagine a better way to spend the first full week of the New Year than at CES 2017. Not only is technology a passion of mine, but it’s also part of my job. This is the second year I have attended CES on behalf of a longtime Stanton Communications […]
Get Your Content Noticed with Effective Digital Strategy
An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf […]
The Recipe for a Comprehensive Media Plan
As an account executive, my days are typically filled with tactical projects, from conducting media outreach and writing editorial, to developing social marketing content or researching clients’ competitive landscape. However, I recently had the opportunity to undertake a more strategic task that turned out to be one of my most fulfilling projects to date: to […]
Step into the Matrix
Managing the constant barrage of news, social media updates and other content is a popular topic these days. But what if your job not only is to consume a lot of information about an organization, industry or issue, but to derive smart ideas, strategies and plans from that information? I found myself in this position […]
