Periscope Up! Six Tips and Tricks to Master Periscope
By Jeff Urbanchuk & Elisabeth Wraase Just ten days after Twitter initially launched Periscope in March, one million users had signed up for the livestreaming app. Five months after its introduction, the app is already producing stars who are gaining popularity, influence and momentum by broadcasting moments in their lives to an audience eager for content. Now, with […]
Four Key Lessons from 25 Years: What Running an Agency Taught Me
This month concludes the 25th year in business for Stanton Communications. What began as a one-person shop today is an enterprise with a track record of success for some of the largest companies in the world and a trophy case full of awards for program excellence. In some respects, little of that matters. Today, there […]
Top B2B Content Marketing Lessons from the 2015 CMI Survey
Every year, the Content Marketing Institute (CMI) surveys B2B marketers to learn about their content marketing practices and trends. The recently released 2015 Benchmarks, Budgets and Trends takes a close look at the results. There’s a lot of data packed into its slides, but the biggest takeaways can be boiled down to four key points. […]
Lessons from Twitter
We learn lessons every day from Twitter: things brands do well, things politicians and celebrities do wrong. But this isn’t that kind of post. We learned a LOT from Twitter, the company, today. Specifically, from Sean Evins (@Evins), Twitter’s Partnerships Manager for Government & Politics. Sean was kind enough to visit our D.C. headquarters this […]
Process Matters
Stanton Communications has enjoyed wonderful new business success in recent weeks. With each new client engagement, we take time to assess why we were chosen, what factors or attributes made a favorable impact on the decision makers, and what we might learn that would help us do even better the next time. Lately, we find […]
Thoughts on Social Media Measurement
When it comes to social media measurement one thing is for sure: brands have ready access to an abundance of data. Every day there seems to be a new tool to slice, dice, plot and visualize a company’s performance across social media platforms. The real challenges are identifying which data are truly valuable and establishing […]
Going the Distance with Social Media
I have always been impressed by marathon runners. To be successful they prepare for months on end and consider everything from their diet to their attire. The dedication and discipline to focus on a goal beyond the immediate horizon are traits that many people do not possess. The satisfaction of the short sprint is enough. […]
SWAT Team PR
Public relations professionals often speak about crisis communication, but when a real crisis strikes, we all have a tendency to act on impulse. Strategy is something that happens on the fly. Decisions are made as conditions dictate. Surprisingly, this works reasonably well most of the time, but clearly it is not a sound or prudent […]
Pinpointing New Opportunities Through Location-Based Services
Do you know where your friends are right now? Your family? What about your colleagues? Thanks to location-based social networking sites such as Foursquare, Facebook Places, Gowalla and Yelp, it’s becoming as easy as reading a status update to know where your contacts are, what they’re doing and how they feel about it. Location-based applications […]
