Putting Custom Twitter Timelines to Work for Your Brand
This week, Twitter unveiled a custom timeline feature that gives users the ability to build public feeds populated with content tailored to specific criteria, including users, keywords and hashtags. This new function opens some interesting doors for regular, everyday Twitter users as well as for online brand managers. While we still have a lot of […]
Injecting Sass without Losing Your Class on Social Media
Major brands are learning that fun and business are not mutually exclusive when it comes to social media. Companies are gaining recognition with consumers by actually using social platforms the same way consumers do: with humor and occasional sarcasm. Seeing corporations humanize their Twitter feeds and Facebook pages is a refreshing shift from the norm, […]
Ways to Grab Attention with Mobile Content
This week’s Four on Friday examines how to grab attention with mobile content that packs a serious punch. Why is this important? Because attention spans have dropped. Down to 8 seconds in 2012 from 12 in 2000. Traditional media are closing their doors while new online and mobile platforms are launching with greater frequency. More […]
The Social Media Playbook: Three Brands That Won During the Big Game
There is no “time out” in the world of social media. Brands can follow the best-laid plans between 9 a.m. and 5 p.m., but an event at 8:37 p.m. could change the game in unforeseen ways. That is exactly what happened during last night’s Super Bowl game between the San Francisco and the new world […]
Errant KitchenAid Tweet Highlights Importance of Social Media Policies
In today’s modern marketplace, it is increasingly rare to find a company that does not utilize social media in one form or another. From customer service interaction to market analysis to brand promotion, many companies make social media engagement an important component of their business activities. While utilization is up, so are cases of major […]
Lessons from Kenneth Cole: Watch What You Tweet
Americans no longer have to ask the question, “Why does the rest of the world hate us?” Kenneth Cole solved that riddle for all of us today by posting one extremely insensitive tweet. Yes, he’s referring to the same tumultuous situation in Cairo you’re thinking of, a violent upheaval that has resulted in death, injury and […]
The “Social” Side of Media Relations
I know, I know. Another PR firm blogging about why you need to be on social media. Well this post isn’t meant to tell you all the reasons a brand should be using social media, or why PR professionals need to be building their personal brands on Twitter (Not saying those aren’t good ideas!). For […]
