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The Strategy Room

Month: July 2018

Phoning It In, Another Under Armour Marketing Exec Leaves, Etsy Gets More Creative, and More

Lunch Break July 31

QUICK PR READS YOU CAN TACKLE BETWEEN BITES   Happy Tuesday, Lunch Breakers! We’re counting down the days until the rain, rain finally goes away. In this week’s edition, we cover the proper way to pitch, a top marketing departure, and a new LinkedIn feature. Don’t Waste My Time The debate rages on about phone… Continue Reading Phoning It In, Another Under Armour Marketing Exec Leaves, Etsy Gets More Creative, and More

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The Delight-First Approach to Audience Engagement

delight

When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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Building a Crisis Communications Strategy, DIY News, Petfluencers and More

Building a Crisis Communications Strategy, DIY News, Petfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers. In this week’s edition, we cover creating your own news stories, influencer strategy, petfluencers and building a crisis communications strategy. Crisis Communications Every company needs to be prepared for a communications crisis. Preparation for a crisis should happen before the crisis hits, otherwise,… Continue Reading Building a Crisis Communications Strategy, DIY News, Petfluencers and More

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World Emoji Day, Quality Placements and Award-Winning PR Moves

World Emoji Day, Quality Placements and Award-Winning PR Moves

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Wednesday, Lunch Breakers! Here at Stanton, we’re recovering from this week’s Home Run Derby and All-Star game. In this week’s lunch break, we cover World Emoji Day, securing quality media placements, brands versus consumers on social media and the best PR moves of 2018. World Emoji… Continue Reading World Emoji Day, Quality Placements and Award-Winning PR Moves

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Stand Out with Stronger Content

In today’s market, there’s a vast amount of content aimed at consumers, with each piece fighting for attention. This has created a world of “content clutter” and caused more difficulty for brands to create a meaningful connection between content and consumer. It’s important that brands have the ability to communicate their message to their target… Continue Reading Stand Out with Stronger Content

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Happy Fourth, King James Big Move, and an Instagram Update

Happy Tuesday, Lunch Breakers! As the city quiets down and people are headed out of town for the Fourth of July, we’ve rounded up some must-know PR news before you hit the road. In this week’s edition, we’re covering brand reactions to Lebron’s Lakers decision, a festive Fourth of July campaign and Instagram’s new IGTV… Continue Reading Happy Fourth, King James Big Move, and an Instagram Update

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