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The Strategy Room

Month: December 2018

4 Trends That Will Shape Your PR Strategy in 2019

4 Trends That Will Shape Your PR Strategy in 2019

The world of PR is constantly evolving. With new technology, AI and tools available, creatives will find new ways to generate compelling content, amplify their voices and build brand loyalty with their target audience. As we close out the year, there are four major trends to be aware of in 2019. Representation For an effective… Continue Reading 4 Trends That Will Shape Your PR Strategy in 2019

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Google and Marriott Face Privacy Scandals, Kevin Hart’s Anti-Apology And More

LunchBreak

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re inching closer to the end of the year and the holiday season is in full swing.   The weather outside is frightful, but do you know what’s even more frightful? A PR crisis that could have been prevented or managed more effectively.   Zip up your… Continue Reading Google and Marriott Face Privacy Scandals, Kevin Hart’s Anti-Apology And More

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Crisis Communication in the Trump Era

As a public relations firm with a specialization in media relations, it’s our responsibility to know the current state of the media. Our CEO, Peter Stanton, recently shared this expertise at the Campaigns Marketing Summit in response to the question: “In the Trump era, is there a new crisis communications playbook?” Peter shared in the… Continue Reading Crisis Communication in the Trump Era

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Holiday Campaigns from Apple, Air New Zealand, Amazon and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES ‘Tis the season to be…preparing for 2019. Here in the Stanton DC office, we have our sweaters, heaters, hot coco and our editorial calendars at the ready. We also have our eyes on all things holiday-related. In this week’s Lunch Break edition, we talk about creative seasonal… Continue Reading Holiday Campaigns from Apple, Air New Zealand, Amazon and More

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