Gaffes by Google, Rebranding for Success, and Shaping Social Media through Company Culture
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday! In today’s edition of Lunch Break, we cover Google’s PR issue of the week, the timeliness and success of rebranding, and how company culture shapes social media. Google’s in Hot Water Looks like Google is the next big corporation to take the hot seat. Recently, […]
RIP MS Paint, Coach Goes on a Shopping Spree & Defining Clickbait
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, lunch breakers! To all the new PR professionals out there, navigating a new industry can be tough, especially when you hate the dress code. In epic Shark Week news, Michael Phelps has finally met his match in the form of great white shark. This week we’re talking […]
Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! By now, if you’re a Game of Thrones fan, you’ve had plenty of time to digest the Season 7 premiere. No spoilers in this post—this author is still seven seasons and a couple of Ed Sheeran albums behind. Speaking of GoT, in this […]
It Isn’t A R.A.C.E.: Taking PR Foundations into the Field
If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific […]
Cultivating FOMO, the Upswing of the Insta-Ad and Fashion’s Secret Fabric
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, communicators! President Trump has met face-to-face with Vladimir Putin for the first time, Spiderman: Homecoming did $117 million in its domestic opening, and 7-Eleven will be celebrating “7/11 Day” with a nationwide deal for free Slurpees. That’s right—things are happening. But you’re a mover, a […]
Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism
We are living in the era of “fake news.” Every study and every data point is up for debate. The media isn’t just reporting on data anymore—in many cases it is offering original analysis, ushering in a new era of data journalism. In the last four years, online outlets such as FiveThirtyEight and columns like […]
Meet the Dogs of Stanton Communications
Today is National Take Your Dog to Work Day! While our offices aren’t dog approved, Stanton Communications has a few canine employees working behind the scenes keeping us happy. Without further ado, meet the dogs of Stanton Communications. Maisey Stanton Chief Happiness Officer Maisey is a Wheaton Terrier. Wheatons are known for their exuberance when […]
Intergalactic poultry, JAY-Z’s hungry following, and the überthreat of poisonous dialogue
Quick PR Reads You Can Tackle Between Bites Happy lunch break! As the puddles from Monday’s storm dry on the pavement outside of Stanton’s Baltimore and DC offices, we are ready to dish breaking and share-worthy updates from the communication-sphere. In this week’s Lunch Break, we share an out-of-this-world partnership, a hip-hop monarch’s brilliant communicative […]
Pitching a story cold? Try changing the subject (line).
As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s […]
Submit a Snaplication, Thank Your Father, and Learn from the FBI
Quick PR Reads You Can Tackle Between Bites Good afternoon, lunch breakers. We have made it to the middle of the week! In addition to your round-up of PR news, we wanted to share a few gift ideas if you’re still last minute shopping for Father’s Day. After a poll in the office, our Father’s […]
