Two Brains Are Better Than One for Automated Marketing 

Communications professionals know how important email campaigning is—it’s your direct line to your brand’s biggest fans. While internal and external lists and client information grow, our workload does too. That’s why it’s important to harness marketing automation tools, such as MailChimp, that effectively help us reach our target audience.   In recent months, Mailchimp has expanded its offerings into what it’s calling “second-brain” automation services, offering expanded creative tools, user-friendly distribution settings and more.   The email management and automation application […]

Twitter Loosens Up, AI in Design, Instagram Polls and the Latest in Science

Lunch Break October 3rd

QUICK PR READS YOU CAN TACKLE BETWEEN BITES It is a somber Tuesday Lunch Breakers, as flags fly at half-mast and the country tries to process the tragic events that occurred in Las Vegas on Sunday night. With the string of terrible news from Las Vegas, the destruction left in the wake of three hurricanes […]

Meet Sonia: How Two Industries Converge Under The Business Of People

In the past six months I often asked, “How would you like your steak cooked?” Seldom would I hear guests choose to cook their steak rare. It also may seem like a rare occurrence to equate being a server to being a public relations professional; however, I’m going to cook up some comparable ingredients and converge the two industries, much like a superhero crossover […]

Everything You Do or Say is PR

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday! Today’s edition of Lunch Break explores how to avoid embarrassment on social media, the launch of the new iPhone, and Amazon’s search for a new headquarters. Avoiding Mistakes on Social Yesterday was the 16th anniversary of the September 11, 2001, terrorist attacks, and a lot […]

How to Manage Content Flow When You Have Too Much

When it comes to crafting content, we live in a world of too many- ideas, deadlines, writers, producers, and designers. This constant inflow of content can pose a problem for content marketing managers or editors, working on behalf of a company or client. Emily Wenstrom, the fearless leader of Stanton’s content, shares insight on developing […]

Brands v. the Eclipse, BYOC, Re/Max Re/Does the Hot Air Balloon

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Didn’t get your hands on solar eclipse glasses? Hopefully your eyesight in still intact to read this week’s roundup of PR news. We reenacted kindergarten by creating our own viewer the old-school way. In today’s Lunch Break, brands break out of the shadow and join the eclipse […]

The Eclipse is Hot, Podcasts for All, An Influencer Wake-Up Call

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re T-minus six days until liftoff. And by liftoff, we mean the Total Solar Eclipse that will block out the sun across parts of the United States from Oregon to South Carolina next Monday. In today’s lunch break, we’ll explain how the eclipse […]

Embrace Your Inner Producer to Maximize Video Interviews

In Oscar-winning director Martin Scorsese’s 2013 essay on the language of film for the New York Review of Books, he said, “The image in the mind’s eye … For me it’s where the obsession began.” My experience producing video content for clients starts with a similar image—a vision of a single shot or line of […]

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