Meet Elisabeth Bellevue: Self-Care for the PR Professional
“Solitude is where I place my chaos to rest and awaken my inner peace.” ― Nikki Rowe At an early age, I was immersed in many different hobbies and activities that have shaped me to be the young woman I am today. From being a dancer to playing tennis, writing poetry, and dabbling in photography, […]
Lunch Break: Three Tips for an Aspiring and Entry-Level PR Professional
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome back, Lunch Breakers! This week, we’re discussing tips to help aspiring and entry-level public relations (PR) professionals. It is not uncommon for recent graduates to be unsure of what career path they want to pursue with their undergraduate degree. They may have an idea based […]
Lunch Break: The Influencer Pay Gap, Nonprofit Impact, and Tips for Managers to Counter Employee Burnout
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome back and Happy New Year, Lunch Breakers! This week, we’re looking at the influencer pay gap and what we as PR pros can do to help alleviate it, how PR can support nonprofits in their journey to making an impact, and how bosses and managers can support their […]
Reflections on a Year of Transformation and Progress
In a year marked by ongoing societal tensions compounded by the unending scourge of COVID-19, our agency took on the challenge of reassessing and renewing our vision of who we are through the development of our statement of corporate culture. We collectively believed that, in the midst of national and global turmoil, we had the […]
World Thrombosis Day Recognized with PRSA NCC Excellence in Communication Award
The Public Relations Society of America (PRSA) National Capital Chapter (NCC) announced this month that its Excellence in Communication Award goes to global the World Thrombosis Day campaign, a global initiative organized by International Society on Thrombosis and Haemostatis (ITSH). Thrombosis – the formation of a blood clot – is the one disorder that causes the world’s top three cardiovascular killers: heart attack, stroke and venous thromboembolism (VTE). […]
Lunch Break: Navigating journalists and their many beats, the Facebook to Meta transition, and more!
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome back, Lunch Breakers! This week, we’re talking about navigating journalists and their many beats, the Facebook to Meta transition, and the importance of addressing intersectionality of participants when creating diversity and inclusion efforts. Let’s talk about it! Journalist Beat(s) Every journalist walks to the beat of their own drum…or should we say beats? Following the massive newsroom layoffs across the […]
How to Build the Next Generation of PR Pros
As our team grows, I find myself reviewing a wide range of resumes and am impressed by the ambition of many young professionals, who have a list of internships to show for their efforts to find their place within the field. And yet, media relations activity is scarce among their accomplishments for these internships, and […]
10 Tips to Create Inclusive and Accessible Social Media Content
Over the past decade, the explosion of social media platforms and their incredible influence on the public has expanded public relations professionals’ purview to encompass this relatively new medium of great importance to our clients. Social media and digital content delivery models are growing at a breakneck pace. However, their development primarily focuses on a one-size-fits-all approach, […]
Lunch Break: The viral red flag trend, Venmo’s social media giveaway, and more!
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome back, readers, for this week’s lunch break! We’re talking about the viral red flag trend, Venmo’s clever social media giveaway, and new analytics added to Instagram. Let’s get into it! Red Flags 🚩🚩🚩🚩 Have you seen the red flag emojis popping up on your Twitter feed? Often attributed to dating culture, these flags, and […]
Illuminating your PR Strategy: Lighting Up Monuments for Monumental Campaign Results
Over nine months of dedicated work around the globe, the World Thrombosis Day campaign capped off with a day dedicated to recognizing and spreading awareness of the signs, symptoms, and risk factors of thrombosis, commonly known as blood clots. With one in four people worldwide dying from conditions caused by thrombosis, ensuring that medical professionals, researchers, and the general […]
