The Tradeoff of Google Analytics Alternatives

A week ago, Fast Company published an article titled “It’s Time to Ditch Google Analytics.” It was enough to deliver the fast click-through the headline was fishing for and all but stop my data-loving heart. But reporter Katharine Schwab does have a point. In a world that is post-GDPR, post-Facebook scandal world, and offers a […]

A Beginner’s Guide to Driving Website Traffic

A Beginner’s Guide to Driving Website Traffic

We all know content is king, but without an audience to read it, you might be wasting your time. Reaching your target audience and driving them to your pages is essential for a successful online marketing strategy, and there are some simple ways to achieve this. Try these four methods to increase the volume of […]

Pumpkin Spice is Back, Turf Wars for AR Space, Dump Your Analytics and More

Lunch Break October 10

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Hello, lunch breakers. If terrifying yourself by watching It isn’t your speed, embrace the autumnal spirit with a little pumpkin spice. Personally, I just watched Mother! and have hit my freaky movie quota for the week, so make it a grande. According to Starbuck’s social media boom, […]

What I Learned from Implementing the Barcelona Principles

Measurements and Metrics

For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries. […]

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